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Media & Advertising

Negotiate today’s dynamic media landscape

The rise of digital technologies has transformed the consumption of advertising, cinema, games, music, television and video. Media companies—both hardware and content developers—have had to alter how they reach and retain customers. Understanding and analyzing competition is vital for achieving success in today’s shifting media landscape.

IHS Markit provides comprehensive media industry market research and analysis, tracking global metrics and strategies. We provide detailed data and insights into media industry content providers and operators. You get media intelligence on offerings, revenues and growth in diverse media, including advertising, broadband content, film, gaming, music, packaged video media and television, as well as content development and hardware, so you can:

  • Uncover revenue opportunities in new media markets
  • Assess strategic partnerships, mergers and acquisitions
  • Build and refine product strategies across multiple media
  • Drive competitive benchmarking and positioning

Products & Solutions


Holistic, global view of the rapidly evolving advertising and marketing terrain, offering timely analysis and forecasts based on frequently updated data.

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Deep and expert perspectives on the modern cinema market, offering a critical framework and powerful means to track developments in the global film and theatrical industries.

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Digital Media

Nuanced, compelling views into today’s sprawling online and digital media landscape—a vast panorama including broadband media, home entertainment, connected devices, mobile media, online music, social media and video on demand.

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Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage encompasses consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality.

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TV Media & Content

Robust coverage of the entire television value chain—from content development to production to delivery—via free and pay-TV channels. Provides careful analysis of business trends, coupled with accurate data gleaned from the television industry.

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Video Media

Extensive analysis of the physical discs and hardware market, applicable to both music and video, for the most incisive take on the subject. Offers crucial insight into the consumer- and distributor-level markets, situating physical video’s true context within the larger global media market.

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The shift to multi-screen content consumption has led to the dissipation of ad revenue across screens.

A very traditional advertising environment with legacy structures and rules is moving to new screens such as desktop, tablet, phablet, phone and new ecosystems as web-TV vs. TV, online and mobile.

Click sections below to view current trends.

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