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Maximize impact and return of your marketing operations
Breaking through the noise of today’s marketing environment or handling a sensitive recall campaign requires the RIGHT message at the RIGHT time, delivered to the RIGHT audience, through the RIGHT channels.
IHS Automotive helps marketers improve efficiency and impact of marketing programs through:
Optimize sales performance across the entire network
Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.
Fueled by the largest global database of vehicle registration, market and consumer data, IHS Automotive helps National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:
Increase after-sales revenue and customer loyalty
As the average age of vehicles on road lengthens (e.g. 11.5 years in the US* according to IHS Automotive), the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.
Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, IHS Automotive delivers solutions that:
This leading provider of emission, ride control and brake products for the worldwide automotive market enabled major customer benefits – e.g. one customer saw a 39% increase in sales – and achieved stronger customer satisfaction by improving productivity and completing stock adjustments 75% faster.Learn more about our client’s successes
One of the world’s largest oilfield service providers enhanced the forecasting accuracy of its oil rig count model from 90 to 97.6 percent, predicted the impact of price changes on customer spending and demand for product lines (by leveraging 3,500 factors) and created a model that predicted the deflation of WTI crude oil prices in late 2014.Learn More About Our Customers Success
Join Chris Royle, Director of Product Management with IHS Automotive, to hear how one of the world’s largest luxury auto manufacturers enhanced communications with its dealer network by providing timely and consistent information that helped those dealers sell hundreds of units of vehicles sold and generate tens of millions of dollars.View Video
This European auto market leader is helping a group of retailers grow market share by achieving a response rate of 27% (well above manufacturer’s average), earn £1.9 million in revenue over 9 months, surpass their annual projections by £0.5 million+ and realize a 14:1 return on marketing investment.Learn more about our client’s successes
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IHS Marketing solutions will help you: Identify & engage higher performing audiences; Leverage high-performing audiences to get the most out of Loyalty & Conquest programs; Measure, coordinate & optimize program activity across HQ and dealer tactics.
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