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Maximize impact and return of your marketing operations
Breaking through the noise of today’s marketing environment or handling a sensitive recall campaign requires the RIGHT message at the RIGHT time, delivered to the RIGHT audience, through the RIGHT channels.
IHS Automotive helps marketers improve efficiency and impact of marketing programs through:
Optimize sales performance across the entire network
Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.
Fueled by the largest global database of vehicle registration, market and consumer data, IHS Automotive helps National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:
Increase after-sales revenue and customer loyalty
As the average age of vehicles on road lengthens (e.g. 11.5 years in the US* according to IHS Automotive), the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.
Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, IHS Automotive delivers solutions that:
Find out how a top automotive supplier is not only fulfilling the demands of OEMs as they react to the consumer marketplace, but also driving the evolution of technologies that impact what is produced by those OEMs. Vasanth Krishnaswami, PhD, Senior Innovation Consultant for IHS Product Design, describes this company’s success.View Video
This leading partner of the automobile industry identified market demands and supported product development for engines that reduce fuel emissions and increase fuel economy – enabling innovation by facilitating interdisciplinary research and allowing review/protection of solutions as intellectual property.Learn more about our client’s successes
This leading car-dealer-review website and automotive reputation management pioneer obtained credible data proving that high star ratings in its Certified Dealer Program (indicating customer satisfaction) translate into sales volume increases and underscore the importance of a strong online reputation.Learn more about our client’s successes
One of the world’s largest insurance companies expedites risk selection decisions to serve clients better by using best-in-class global information in its internal models. For instance, the firm gave 328 underwriters access to geo-political risk scores for every 500m2 sector of the earth’s surface and risk assessments for 6,400+ terrorist targets in 90 countries.Learn more about our customer’s success
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IHS Marketing solutions will help you: Identify & engage higher performing audiences; Leverage high-performing audiences to get the most out of Loyalty & Conquest programs; Measure, coordinate & optimize program activity across HQ and dealer tactics.
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