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Maximize impact and return of your marketing operations
Breaking through the noise of today’s marketing environment or handling a sensitive recall campaign requires the RIGHT message at the RIGHT time, delivered to the RIGHT audience, through the RIGHT channels.
IHS Automotive helps marketers improve efficiency and impact of marketing programs through:
Optimize sales performance across the entire network
Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.
Fueled by the largest global database of vehicle registration, market and consumer data, IHS Automotive helps National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:
Increase after-sales revenue and customer loyalty
As the average age of vehicles on road lengthens (e.g. 11.5 years in the US* according to IHS Automotive), the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.
Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, IHS Automotive delivers solutions that:
Join Chris Royle, Director of Product Management with IHS Automotive, to hear how one of the world’s largest luxury auto manufacturers enhanced communications with its dealer network by providing timely and consistent information that helped those dealers sell hundreds of units of vehicles sold and generate tens of millions of dollars.View Video
As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.
Headquartered in Germany, this leading supplier of parts for the global automotive/engine industries serves as a knowledgeable advisor to its distributor and OES customers -- offering relevant parts in high demand geographic markets and forming plans that impact part production/distribution.Learn more about our client’s successes
This European auto market leader is helping a group of retailers grow market share by achieving a response rate of 27% (well above manufacturer’s average), earn £1.9 million in revenue over 9 months, surpass their annual projections by £0.5 million+ and realize a 14:1 return on marketing investment.Learn more about our client’s successes
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IHS Marketing solutions will help you: Identify & engage higher performing audiences; Leverage high-performing audiences to get the most out of Loyalty & Conquest programs; Measure, coordinate & optimize program activity across HQ and dealer tactics.
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