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Maximize impact and return of your marketing operations
Breaking through the noise of today’s marketing environment or handling a sensitive recall campaign requires the RIGHT message at the RIGHT time, delivered to the RIGHT audience, through the RIGHT channels.
IHS Automotive helps marketers improve efficiency and impact of marketing programs through:
Optimize sales performance across the entire network
Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.
Fueled by the largest global database of vehicle registration, market and consumer data, IHS Automotive helps National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:
Increase after-sales revenue and customer loyalty
As the average age of vehicles on road lengthens (e.g. 11.5 years in the US* according to IHS Automotive), the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.
Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, IHS Automotive delivers solutions that:
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
One of the United Kingdom’s premier auto retailers recognized the growing importance of its aftersales business and soon increased its number of sales leads by 45%, generated greater response to marketing (79% for Volkswagon, 166% for Audi), and dramatically improved its marketing return on investment.Learn more about our client’s successes
This European auto market leader is helping a group of retailers grow market share by achieving a response rate of 27% (well above manufacturer’s average), earn £1.9 million in revenue over 9 months, surpass their annual projections by £0.5 million+ and realize a 14:1 return on marketing investment.Learn more about our client’s successes
At its annual conference, this auto industry leader helped its global distributers share best practices and learn about the latest trends in sales, service and customer relationships – e.g., distributors in less mature auto markets learned about sophisticated models of business in established markets.Learn more about our client’s successes
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IHS Marketing solutions will help you: Identify & engage higher performing audiences; Leverage high-performing audiences to get the most out of Loyalty & Conquest programs; Measure, coordinate & optimize program activity across HQ and dealer tactics.
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