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Maximize impact and return of your marketing operations
Breaking through the noise of today’s marketing environment or handling a sensitive recall campaign requires the RIGHT message at the RIGHT time, delivered to the RIGHT audience, through the RIGHT channels.
IHS Automotive helps marketers improve efficiency and impact of marketing programs through:
Optimize sales performance across the entire network
Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.
Fueled by the largest global database of vehicle registration, market and consumer data, IHS Automotive helps National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:
Increase after-sales revenue and customer loyalty
As the average age of vehicles on road lengthens (e.g. 11.5 years in the US* according to IHS Automotive), the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.
Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, IHS Automotive delivers solutions that:
One of the world’s largest oilfield service providers enhanced the forecasting accuracy of its oil rig count model from 90 to 97.6 percent, predicted the impact of price changes on customer spending and demand for product lines (by leveraging 3,500 factors) and created a model that predicted the deflation of WTI crude oil prices in late 2014.Learn More About Our Customers Success
This Paris-based, tier-one supplier to the world’s leading automakers developed an innovation strategy that has achieved a series of major benchmarks including: ranking among Thomson Reuters 100 Global Innovators for first time and growing business in Asia – with original equipment sales in China up 31%.Learn more about our client’s successes
This industry leader verified that customers who rent cars through its regional subsidiaries are 55% more likely to buy a new vehicle and 45% more likely to buy a used vehicle – purchasing 1.3 million new vehicles within 6 months of renting.Learn more about our client’s successes
Headquartered in Germany, this leading supplier of parts for the global automotive/engine industries serves as a knowledgeable advisor to its distributor and OES customers -- offering relevant parts in high demand geographic markets and forming plans that impact part production/distribution.Learn more about our client’s successes
Ford sales drop 5% in China during YTD, Lincoln sales up 79% in September https://t.co/WvjPuRfFaq
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IHS Marketing solutions will help you: Identify & engage higher performing audiences; Leverage high-performing audiences to get the most out of Loyalty & Conquest programs; Measure, coordinate & optimize program activity across HQ and dealer tactics.
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