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Maximize impact and return of your marketing operations
Breaking through the noise of today’s marketing environment or handling a sensitive recall campaign requires the RIGHT message at the RIGHT time, delivered to the RIGHT audience, through the RIGHT channels.
IHS Automotive helps marketers improve efficiency and impact of marketing programs through:
Optimize sales performance across the entire network
Increased competition, fragmented markets and shifting consumer loyalties all add up to a challenging environment for sales and sales operations.
Fueled by the largest global database of vehicle registration, market and consumer data, IHS Automotive helps National Sales Companies and dealer networks achieve revenue goals, improve efficiency and build a more loyal customer base through:
Increase after-sales revenue and customer loyalty
As the average age of vehicles on road lengthens (e.g. 11.5 years in the US* according to IHS Automotive), the market for replacement parts and extended vehicle service has never been greater. For National Sales Companies and dealers, providing quality service and parts not only drives substantial profit but significant contribution to owner loyalty.
Combining the world’s largest database of vehicle registrations and vehicles-in-operation and forecasts for 99% of the world’s global production, IHS Automotive delivers solutions that:
This leading provider of emission, ride control and brake products for the worldwide automotive market enabled major customer benefits – e.g. one customer saw a 39% increase in sales – and achieved stronger customer satisfaction by improving productivity and completing stock adjustments 75% faster.Learn more about our client’s successes
Find out how a top automotive supplier is not only fulfilling the demands of OEMs as they react to the consumer marketplace, but also driving the evolution of technologies that impact what is produced by those OEMs. Vasanth Krishnaswami, PhD, Senior Innovation Consultant for IHS Product Design, describes this company’s success.View Video
A preeminent manufacturer of luxury automobiles wanted to increase the sales effectiveness of its dealers and grow its market share. By providing access to better market intelligence, this company cut average of 2 hours preparation time spent by field personnel to visit 370 dealers each month – saving thousands of hours annually on administrative tasks.Learn More About Our Customers Success
In 2002, a global automaker turned its sights toward China and began developing new strategies to maximize sales potential at all market levels. Company decision makers gained ready access to Chinese vehicle registration data – including new and used vehicles in operation plus owner demographics – while reducing the average research time by 50 percent.Learn More About Our Customers Success
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IHS Marketing solutions will help you: Identify & engage higher performing audiences; Leverage high-performing audiences to get the most out of Loyalty & Conquest programs; Measure, coordinate & optimize program activity across HQ and dealer tactics.
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