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We assemble highly deliverable CASS-certified audiences for direct mail services. We work closely with agencies and fulfillment houses to deliver audience files in a way that is compatible with the fulfillment house's operations. We also offer database marketing solutions that enhance data and make it compliant to USPS requirements. In addition, we can close the loop by measuring actual sales activity thus enabling you to optimize campaigns.
Email is highly cost effective for automotive marketing and provides you with the most direct line of communication for conversion to sales. IHS Automotive solutions include:
Through our partnership with ODC/DLX (Oracle Data Cloud/Datalogix), we supply the audiences and measure and optimize campaign performance. Digital channels include:
Drive more in-market shoppers to your dealership by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. Through our partnership with HookLogic, IHS can deliver targeted prospecting files enhanced with HookLogic redemption codes. AutoHook, by HookLogic can be offered via your website, email, mobile, direct mail, third-party leads, and print advertising.
This European auto market leader is helping a group of retailers grow market share by achieving a response rate of 27% (well above manufacturer’s average), earn £1.9 million in revenue over 9 months, surpass their annual projections by £0.5 million+ and realize a 14:1 return on marketing investment.Learn more about our client’s successes
This leading provider of emission, ride control and brake products for the worldwide automotive market enabled major customer benefits – e.g. one customer saw a 39% increase in sales – and achieved stronger customer satisfaction by improving productivity and completing stock adjustments 75% faster.Learn more about our client’s successes
This leading car-dealer-review website and automotive reputation management pioneer obtained credible data proving that high star ratings in its Certified Dealer Program (indicating customer satisfaction) translate into sales volume increases and underscore the importance of a strong online reputation.Learn more about our client’s successes
This independent distributor of Volkswagen vehicles in Taiwan leveraged a network planning study to develop its dealer optimization plan – to determine where dealers will be located, which dealers will stay in place and where new stores will be positioned – with a timeline and milestones for success.Learn more about our client’s successes
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