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Campaign Activation

Precision activation at scale for direct mail, email and digital media

Do you need help reaching the right audiences?

IHS Automotive provides a host of solutions to enable vehicle marketing. From audience analysis and audience targeting, through activation and campaign measurement & optimization, we provide the solutions you need to increase loyalty and conquest buyers from other brands. Our Campaign Activation solutions include:

  • Direct Mail
  • Email
  • Digital Media
Direct Mail

We assemble highly deliverable CASS-certified audiences for direct mail services. We work closely with agencies and fulfillment houses to deliver audience files in a way that is compatible with the fulfillment house's operations. We also offer database marketing solutions that enhance data and make it compliant to USPS requirements. In addition, we can close the loop by measuring actual sales activity thus enabling you to optimize campaigns.

Benefits:
  • Lower your mailing costs
  • Reduce undeliverables and returned mail
  • Enable optimization of campaigns
Email

Email is highly cost effective for automotive marketing and provides you with the most direct line of communication for conversion to sales. IHS Automotive solutions include:

  • Prospecting email solutions
  • Prospect email license
  • Prospect email deployment
Digital Media

Through our partnership with ODC/DLX (Oracle Data Cloud/Datalogix), we supply the audiences and measure and optimize campaign performance. Digital channels include:

  • Display advertising (Banner ads)
  • Social Media
  • Mobile (ie: Smart phones)
Lead and Incentive Management

Drive more in-market shoppers to your dealership by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. Through our partnership with HookLogic, IHS can deliver targeted prospecting files enhanced with HookLogic redemption codes. AutoHook, by HookLogic can be offered via your website, email, mobile, direct mail, third-party leads, and print advertising.

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