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We assemble highly deliverable CASS-certified audiences for direct mail services. We work closely with agencies and fulfillment houses to deliver audience files in a way that is compatible with the fulfillment house's operations. We also offer database marketing solutions that enhance data and make it compliant to USPS requirements. In addition, we can close the loop by measuring actual sales activity thus enabling you to optimize campaigns.
Email is highly cost effective for automotive marketing and provides you with the most direct line of communication for conversion to sales. IHS Automotive solutions include:
Through our partnership with ODC/DLX (Oracle Data Cloud/Datalogix), we supply the audiences and measure and optimize campaign performance. Digital channels include:
Drive more in-market shoppers to your dealership by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. Through our partnership with HookLogic, IHS can deliver targeted prospecting files enhanced with HookLogic redemption codes. AutoHook, by HookLogic can be offered via your website, email, mobile, direct mail, third-party leads, and print advertising.
When the seventh-largest automotive parts distributor in the US managed its inventory more effectively, it reduced excess inventory at corporate stores by $6.1 million, identified $12.1 million in parts returns and placed orders for $7.1 million in parts based on knowledge of vehicles in their trade area.Learn more about our client’s successes
This independent distributor of Volkswagen vehicles in Taiwan leveraged a network planning study to develop its dealer optimization plan – to determine where dealers will be located, which dealers will stay in place and where new stores will be positioned – with a timeline and milestones for success.Learn more about our client’s successes
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
John Truskowski, Customer Development Executive with IHS Automotive, tells how a global tire manufacturer achieved a series of strategic goals by better understanding recent developments – including changing oil prices – across multiple market spaces and how they impact its business from wells to wheels.View Video
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