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We assemble highly deliverable CASS-certified audiences for direct mail services. We work closely with agencies and fulfillment houses to deliver audience files in a way that is compatible with the fulfillment house's operations. We also offer database marketing solutions that enhance data and make it compliant to USPS requirements. In addition, we can close the loop by measuring actual sales activity thus enabling you to optimize campaigns.
Email is highly cost effective for automotive marketing and provides you with the most direct line of communication for conversion to sales. IHS Automotive solutions include:
Through our partnership with ODC/DLX (Oracle Data Cloud/Datalogix), we supply the audiences and measure and optimize campaign performance. Digital channels include:
Drive more in-market shoppers to your dealership by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. Through our partnership with HookLogic, IHS can deliver targeted prospecting files enhanced with HookLogic redemption codes. AutoHook, by HookLogic can be offered via your website, email, mobile, direct mail, third-party leads, and print advertising.
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
A preeminent manufacturer of luxury automobiles wanted to increase the sales effectiveness of its dealers and grow its market share. By providing access to better market intelligence, this company cut average of 2 hours preparation time spent by field personnel to visit 370 dealers each month – saving thousands of hours annually on administrative tasks.Learn More About Our Customers Success
This leading provider of emission, ride control and brake products for the worldwide automotive market enabled major customer benefits – e.g. one customer saw a 39% increase in sales – and achieved stronger customer satisfaction by improving productivity and completing stock adjustments 75% faster.Learn more about our client’s successes
In 2002, a global automaker turned its sights toward China and began developing new strategies to maximize sales potential at all market levels. Company decision makers gained ready access to Chinese vehicle registration data – including new and used vehicles in operation plus owner demographics – while reducing the average research time by 50 percent.Learn More About Our Customers Success
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