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Tire Forecasting Service

Inform strategies for the U.S. and Canadian OE tire market
Do you need to grow your business and identify new opportunities?

This five-year OE tire sales forecast combines current market information with historical data on light vehicles, showing volume splits by tire size, supplier and technology. Data and analysis support sales projections and provide a clear picture of vehicle market, tire trends and tire-related technology, helping you:

  • Identify target customer segments
  • Determine new market entries
  • Gauge competitive advantages/liabilities
  • Understand the impact of tire technology
  • Assess prospective partners

What’s Included

Service Details
  • 5-year rolling U.S. and Canadian demand forecast based on vehicle sales
  • Reference definitions, pivot tables, and raw data
  • Light vehicles sold and slated for sale with highlights of various tire technologies (TPMS, sealant kits, wheel materials)
  • Vehicle volume splits through select research categories, including tire size, supplier, run-flat type, etc.
Database Categories

Information covers OE vehicle market share and volume, OE tire trends and tire-related technology.

  • Country of origin
  • Vehicle group, brand, segment, platform, model/trim, body style, series
  • New size/year
  • Tire brand/model and spare type
  • Run-flat technology
  • Type pressure monitoring system and supplier
  • Sidewall type
  • Sealant and wheel material
Tire Specifications - front versus rear
  • Type
  • Section width
  • Aspect ratio
  • Type construction
  • Rim diameter
  • Load range
  • Speed symbol
  • Combined tire size


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