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Tire Forecasting Service

Inform strategies for the U.S. and Canadian OE tire market
Do you need to grow your business and identify new opportunities?

This five-year OE tire sales forecast combines current market information with historical data on light vehicles, showing volume splits by tire size, supplier and technology. Data and analysis support sales projections and provide a clear picture of vehicle market, tire trends and tire-related technology, helping you:

  • Identify target customer segments
  • Determine new market entries
  • Gauge competitive advantages/liabilities
  • Understand the impact of tire technology
  • Assess prospective partners

What’s Included

Service Details
  • 5-year rolling U.S. and Canadian demand forecast based on vehicle sales
  • Reference definitions, pivot tables, and raw data
  • Light vehicles sold and slated for sale with highlights of various tire technologies (TPMS, sealant kits, wheel materials)
  • Vehicle volume splits through select research categories, including tire size, supplier, run-flat type, etc.
Database Categories

Information covers OE vehicle market share and volume, OE tire trends and tire-related technology.

  • Country of origin
  • Vehicle group, brand, segment, platform, model/trim, body style, series
  • New size/year
  • Tire brand/model and spare type
  • Run-flat technology
  • Type pressure monitoring system and supplier
  • Sidewall type
  • Sealant and wheel material
Tire Specifications - front versus rear
  • Type
  • Section width
  • Aspect ratio
  • Type construction
  • Rim diameter
  • Load range
  • Speed symbol
  • Combined tire size


Industry Success Stories

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Mar 27

Bangkok Motor Show 2017: Many models to debut as market shows growth prospects

This year's Bangkok Motor Show, beginning on 29 March, will feature several new model launches as Japanese automakers compete for market share in Thailand by highlighting their capabilities. IHS Markit Perspective: Significance: Around 30 global automakers – including Japanese market leaders Toyota, Isuzu, and Honda ..more

Mar 24

Mazda looks to draw in new buyers with 2017 MX-5 RF

With the new 2017 Mazda MX-5 RF (Retractable Fastback), Mazda replaces the power-retractable hardtop (PHRT) with a coupé look and targa-style power roof designed to attract a new set of buyers to the model line. The RF has a USD2,700 price premium over the soft-top convertible in a similar grade level. IHS Markit Perspective: Significance: For..more


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