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This industry leader verified that customers who rent cars through its regional subsidiaries are 55% more likely to buy a new vehicle and 45% more likely to buy a used vehicle – purchasing 1.3 million new vehicles within 6 months of renting.Learn more about our client’s successes
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
A multinational automotive components manufacturer enhanced the performance of a mechanical valve by accessing a wealth of technical content (including extensive patent information) to help its team validate concepts, generate 60+ potential solutions and then narrow its focus to the 8 strongest options.Learn more about our client’s successes
As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.
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Peugeot has revealed the new Pick Up, a double-cab vehicle for the compact pick-up truck category in sub-Saharan Africa. IHS Markit Perspective Significance: Groupe PSA's Peugeot brand has revealed a new double-cab compact pick-up truck for African markets known as Pick Up. Implications: The announcement of the Pick Up fulfils another of the commitments that PSA mad..more
Chinese passenger vehicle exports continued to increase in the first four months of 2017, with both Chinese Customs Data and CAAM data showing double-digit percentage growth. IHS Markit perspective Significance: The biggest export destination for vehicles built in China during the first four months of 2017 ..more
J.D. Power's annual Initial Quality Study (IQS) shows a decline in problems per 100 (PP100) from 105 in 2016 to only 97 in 2017. Kia took top spot for a second year running, followed by the Genesis brand. IHS Markit perspective Significance: The 2017 J.D. Power Initial Quality Study (IQS) shows a decline in problems per 100 (PP100..more