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Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our target marketing tools and data.
|Total Market Predictors (TMP)||A suite of aggregated statistical models to help target your best prospects.|
|TMP Garage Predictors||Target households likely to own your brand or a competitive make.|
|TMP Loyalty Predictors|
Identify households that are super loyal, loyal, nomads or unspecified
|TMP Purchase Predictors||Identify households likely to purchase within the next 6 months by vehicle segment.|
|TMP Vehicle Budget Predictors||Identify prospects based on the likely purchase price for their next vehicle brand.|
|TMP Winback Garage Predictors||Identify former owners of your brand who are likely to be back in-market within the next six months.|
|Target Score Predictors||Reach high quality prospects with the greatest profit potential.|
|OTHER AUTOMOTIVE AUDIENCE SELECTIONS|
|Auxiliary Vehicle Data||Pinpoint prospects by make, model and year based on information provided by prospects.|
|Do-It-For-Me (DIFM)/Do-It-Yourself (DIY)||Identify service preference models and target the best parts and service prospects in your market.|
|Lost Soul Garage Predictors||Supplement your database with used-vehicle owners not identified by a manufacturer or dealership.|
|Custom Affinity Models||Identify top conquest audiences for specific vehicle launches and automotive events. Excellent for vehicle launches or a defense strategy to ward of your competition.|
|Custom Predictive Models||Let IHS build a custom/proprietary model based on your campaign objectives.|
|Territory Pro System / Field Pro System||Improve sales and fixed operations with data on dealer territory dynamics, which can also be used to create lists for new vehicle, used vehicle and service marketing campaigns.|
Reach customers with easily updated, cost-effective ads online or via video, mobile and social media.
Avoid postage and printing costs with our email solution suite, which includes:
Take advantage of greater sales/service opportunities in fleet marketing with a rolling 18 months of fleet vehicle data integrated with business information to generate commercial fleet lists, covering:
As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.
When the seventh-largest automotive parts distributor in the US managed its inventory more effectively, it reduced excess inventory at corporate stores by $6.1 million, identified $12.1 million in parts returns and placed orders for $7.1 million in parts based on knowledge of vehicles in their trade area.Learn more about our client’s successes
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
John Truskowski, Customer Development Executive with IHS Automotive, tells how a global tire manufacturer achieved a series of strategic goals by better understanding recent developments – including changing oil prices – across multiple market spaces and how they impact its business from wells to wheels.View Video
Russian light-vehicle sales fall 11% in 2016, down 1% in December https://t.co/GHMPzgldD6
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General Motors (GM) has announced an additional USD1-billion investment in US operations as well as 7,000 US jobs, while the president of Hyundai Motor has confirmed his company's plans to invest USD3.1 billion in US manufacturing over the next five years, possibly including a new assembly plant. IHS Markit perspect..more
Although there may be signs of recovery in the Russian light-vehicle market, the improvement will be gradual and uncertain after another difficult year in 2016. IHS Markit perspective Significance: The Russian light-vehicle market posted an 11% fall for the full year in 2016 to 1,425,668 units, although declines have moderated in..more
China's passenger vehicle segment witnessed growth of 15% in 2016, with more than 24 million units sold, while total vehicle sales rose 14% y/y to over 28 million units, summary data from the China Association of Automobile Manufacturers (CAAM) show. IHS Markit perspective Significance: The Chinese passenger vehicle (PV) market in 2016..more