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Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our target marketing tools and data.
|Total Market Predictors (TMP)||A suite of aggregated statistical models to help target your best prospects.|
|TMP Garage Predictors||Target households likely to own your brand or a competitive make.|
|TMP Loyalty Predictors|
Identify households that are super loyal, loyal, nomads or unspecified
|TMP Purchase Predictors||Identify households likely to purchase within the next 6 months by vehicle segment.|
|TMP Vehicle Budget Predictors||Identify prospects based on the likely purchase price for their next vehicle brand.|
|TMP Winback Garage Predictors||Identify former owners of your brand who are likely to be back in-market within the next six months.|
|Target Score Predictors||Reach high quality prospects with the greatest profit potential.|
|OTHER AUTOMOTIVE AUDIENCE SELECTIONS|
|Auxiliary Vehicle Data||Pinpoint prospects by make, model and year based on information provided by prospects.|
|Do-It-For-Me (DIFM)/Do-It-Yourself (DIY)||Identify service preference models and target the best parts and service prospects in your market.|
|Lost Soul Garage Predictors||Supplement your database with used-vehicle owners not identified by a manufacturer or dealership.|
|Custom Affinity Models||Identify top conquest audiences for specific vehicle launches and automotive events. Excellent for vehicle launches or a defense strategy to ward of your competition.|
|Custom Predictive Models||Let IHS build a custom/proprietary model based on your campaign objectives.|
|Territory Pro System / Field Pro System||Improve sales and fixed operations with data on dealer territory dynamics, which can also be used to create lists for new vehicle, used vehicle and service marketing campaigns.|
Reach customers with easily updated, cost-effective ads online or via video, mobile and social media.
Avoid postage and printing costs with our email solution suite, which includes:
Take advantage of greater sales/service opportunities in fleet marketing with a rolling 18 months of fleet vehicle data integrated with business information to generate commercial fleet lists, covering:
As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.
When the seventh-largest automotive parts distributor in the US managed its inventory more effectively, it reduced excess inventory at corporate stores by $6.1 million, identified $12.1 million in parts returns and placed orders for $7.1 million in parts based on knowledge of vehicles in their trade area.Learn more about our client’s successes
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
One of the United Kingdom’s premier auto retailers recognized the growing importance of its aftersales business and soon increased its number of sales leads by 45%, generated greater response to marketing (79% for Volkswagon, 166% for Audi), and dramatically improved its marketing return on investment.Learn more about our client’s successes
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The UK’s decision to exit the European Union following the June 23rd 2016 referendum could have some far reaching implications on the long-term viability of UK manufacturing, given the significant supplier-customer interdependency between the UK and the other 27 countries of the European Union. The prospect of t..more
The National Truck Equipment Association (NTEA)'s annual Work Truck Show is the major showcase for the sector in North America. This month's event demonstrated future technologies and new engine types, highlighting electrification, hybrid vehicles, growth of telematics, and diesel products. IHS Markit ..more
This year's Bangkok Motor Show, beginning on 29 March, will feature several new model launches as Japanese automakers compete for market share in Thailand by highlighting their capabilities. IHS Markit Perspective: Significance: Around 30 global automakers – including Japanese market leaders Toyota, Isuzu, and Honda ..more