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Improve Audience Targeting & Activation

Reach your most likely prospects for vehicles, motorcycles and RVs

Total Market Predictors delivers the industry’s best performing source of privacy compliant, automotive audience models.  Built on a multi-decade history of vehicle sales, consumer ownership, purchase behavior and household insight, Total Market Predictors leverages an advanced analytic chaining methodology to deliver improved campaign performance.  With Total Market Predictors, vehicle marketers and their agencies can isolate and activate high performing audiences across off and on-line channels based on:

  • Return to market
  • Loyalty by manufacturer, brand, segment, body-style, or class
  • Garage composition
  • Income
  • Lifestyle
  • Custom affinities

Learn how loyalty insights can be transformed into actionable audiences


What’s Included

Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our target marketing tools and data.

Predictive Modeling

Total Market Predictors (TMP)A suite of aggregated statistical models to help target your best prospects.
TMP Garage PredictorsTarget households likely to own your brand or a competitive make.
TMP Loyalty Predictors  
Identify households that are super loyal, loyal, nomads or unspecified
TMP Purchase PredictorsIdentify households likely to purchase within the next 6 months by vehicle segment.
TMP Vehicle Budget PredictorsIdentify prospects based on the likely purchase price for their next vehicle brand.
TMP Winback Garage PredictorsIdentify former owners of your brand who are likely to be back in-market within the next six months.
Target Score PredictorsReach high quality prospects with the greatest profit potential.
OTHER AUTOMOTIVE AUDIENCE SELECTIONS
Auxiliary Vehicle DataPinpoint prospects by make, model and year based on information provided by prospects.
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY)Identify service preference models and target the best parts and service prospects in your market.
Lost Soul Garage PredictorsSupplement your database with used-vehicle owners not identified by a manufacturer or dealership.
Custom Affinity ModelsIdentify top conquest audiences for specific vehicle launches and automotive events. Excellent for vehicle launches or a defense strategy to ward of your competition.
Custom Predictive ModelsLet IHS build a custom/proprietary model based on your campaign objectives.
Territory Pro System / Field Pro SystemImprove sales and fixed operations with data on dealer territory dynamics, which can also be used to create lists for new vehicle, used vehicle and service marketing campaigns.

Marketing

Digital Marketing

Advertising
Reach customers with easily updated, cost-effective ads online or via video, mobile and social media.

Email Solutions
Avoid postage and printing costs with our email solution suite, which includes:

  • Email append
  • Reverse email append
  • Prospect email license
  • Prospect email deployment
Commercial/Fleet Marketing

Take advantage of greater sales/service opportunities in fleet marketing with a rolling 18 months of fleet vehicle data integrated with business information to generate commercial fleet lists, covering:

  • Current fleet size data
  • Business demographics
  • Vocational demographics
  • Detailed vehicle information

Industry Success Stories

Events


Follow the IHS Automotive Blog

Jul 28

UK planned ban of sales of gas/diesel-engine vehicles by 2040 lacks detail

IHS Markit, Principle Automotive Analyst, Ian Fletcher says UK planned ban of sales of gas/diesel-engine vehicles by 2040 lacks detail.  The plan follows in the footsteps of a recent consultation in to air quality improvements following an earlier plan being ruled as inadequate by the UK courts. However, this is very much t..more

Jul 27

BMW Group confirms Mini EV production in UK

BMW Group has confirmed that production of the first Mini electric vehicle will take place at its Oxford plant in the United Kingdom. IHS Markit perspective Significance: BMW Group confirmed yesterday (25 July) that production of the first Mini electric vehicle would take place at its Oxford plant in the United Kingdom. Implications: Although this is..more

Jul 26

GM reports healthy Q2 revenue of USD37 bil., adjusted EBIT margin at 10.0%

General Motors (GM) has reported a profitable second quarter with a strong EBIT-adjusted margin despite facing challenges of slowing US sales and pricing pressures in China. Beginning with the second quarter, GM is reporting its European division as discontinued operations. GM says that it is on track to achieve its 2017 EBI..more

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