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Improve Audience Targeting & Activation

Reach your most likely prospects for vehicles, motorcycles and RVs

Total Market Predictors delivers the industry’s best performing source of privacy compliant, automotive audience models.  Built on a multi-decade history of vehicle sales, consumer ownership, purchase behavior and household insight, Total Market Predictors leverages an advanced analytic chaining methodology to deliver improved campaign performance.  With Total Market Predictors, vehicle marketers and their agencies can isolate and activate high performing audiences across off and on-line channels based on:

  • Return to market
  • Loyalty by manufacturer, brand, segment, body-style, or class
  • Garage composition
  • Income
  • Lifestyle
  • Custom affinities

Learn how loyalty insights can be transformed into actionable audiences


What’s Included

Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our target marketing tools and data.

Predictive Modeling

Total Market Predictors (TMP)A suite of aggregated statistical models to help target your best prospects.
TMP Garage PredictorsTarget households likely to own your brand or a competitive make.
TMP Loyalty Predictors  
Identify households that are super loyal, loyal, nomads or unspecified
TMP Purchase PredictorsIdentify households likely to purchase within the next 6 months by vehicle segment.
TMP Vehicle Budget PredictorsIdentify prospects based on the likely purchase price for their next vehicle brand.
TMP Winback Garage PredictorsIdentify former owners of your brand who are likely to be back in-market within the next six months.
Target Score PredictorsReach high quality prospects with the greatest profit potential.
OTHER AUTOMOTIVE AUDIENCE SELECTIONS
Auxiliary Vehicle DataPinpoint prospects by make, model and year based on information provided by prospects.
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY)Identify service preference models and target the best parts and service prospects in your market.
Lost Soul Garage PredictorsSupplement your database with used-vehicle owners not identified by a manufacturer or dealership.
Custom Affinity ModelsIdentify top conquest audiences for specific vehicle launches and automotive events. Excellent for vehicle launches or a defense strategy to ward of your competition.
Custom Predictive ModelsLet IHS build a custom/proprietary model based on your campaign objectives.
Territory Pro System / Field Pro SystemImprove sales and fixed operations with data on dealer territory dynamics, which can also be used to create lists for new vehicle, used vehicle and service marketing campaigns.

Marketing

Digital Marketing

Advertising
Reach customers with easily updated, cost-effective ads online or via video, mobile and social media.

Email Solutions
Avoid postage and printing costs with our email solution suite, which includes:

  • Email append
  • Reverse email append
  • Prospect email license
  • Prospect email deployment
Commercial/Fleet Marketing

Take advantage of greater sales/service opportunities in fleet marketing with a rolling 18 months of fleet vehicle data integrated with business information to generate commercial fleet lists, covering:

  • Current fleet size data
  • Business demographics
  • Vocational demographics
  • Detailed vehicle information

Industry Success Stories

Events


Follow the IHS Automotive Blog

May 24

Geely agrees to take 49.9% stake in Proton, 51% in Lotus

Geely Holding has agreed to take stakes in Proton and Lotus, adding more brands to its automotive line-up, which already includes Swedish brand Volvo, the London Taxi Company, Geely, and the new Lynk & Co, as it aims for access to the ASEAN market and acquisition of a high-end brand. IHS Markit Perspective: Significance: Geely group aims ..more

May 24

Daimler holds foundation-laying ceremony for Europe's biggest battery factory

The new factory at Daimler's existing site in Kamenz will support Mercedes-Benz cars' EV push over the next decade and will give the German industry Tesla-rivalling battery capacity. IHS Markit Perspective: Significance: Daimler has begun work on the biggest automotive battery plant in Europe, which will be the founda..more

May 19

Skoda launches important Yeti replacement under Karoq nameplate

Skoda has unveiled the replacement for its successful Yeti SUV-C model, which will ensure the company remains well-positioned for the ongoing European compact SUV sales boom. IHS Markit Perspective: Significance: Skoda has launched its new Karoq SUV-C model which will replace the Yeti in its model line following a press event in Sw..more

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