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Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our target marketing tools and data.
|Polk Total Market Predictor® (TMP) models||A suite of aggregated statistical models to help target your best prospects.|
|Polk Garage Predictor®||Target households likely to own your brand or a competitive make.|
|Polk Loyalty Predictor|
Identify households that are super loyal, loyal, nomads or unspecified
|Polk Purchase Predictor®||Identify households likely to purchase within the next 6 months by vehicle segment.|
|Polk Vehicle Budget Predictor||Identify prospects based on the likely purchase price for their next vehicle brand.|
|Polk Winback Garage Predictor||Identify former owners of your brand who are likely to be back in-market within the next six months.|
|Polk Target Score Predictor||Reach high quality prospects with the greatest profit potential.|
|OTHER AUTOMOTIVE AUDIENCE SELECTIONS|
|Auxiliary Vehicle Data||Pinpoint prospects by make, model and year based on information provided by prospects.|
|Do-It-For-Me (DIFM)/Do-It-Yourself (DIY)||Identify service preference models and target the best parts and service prospects in your market.|
|Lost Soul Garage Predictors||Supplement your database with used-vehicle owners not identified by a manufacturer or dealership.|
|Custom Affinity Models||Identify top conquest audiences for specific vehicle launches and automotive events. Excellent for vehicle launches or a defense strategy to ward of your competition.|
|Custom Predictive Models||Let IHS build a custom/proprietary model based on your campaign objectives.|
|Territory Pro System / Field Pro System||Improve sales and fixed operations with data on dealer territory dynamics, which can also be used to create lists for new vehicle, used vehicle and service marketing campaigns.|
Reach customers with easily updated, cost-effective ads online or via video, mobile and social media.
Avoid postage and printing costs with our email solution suite, which includes:
Take advantage of greater sales/service opportunities in fleet marketing with a rolling 18 months of fleet vehicle data integrated with business information to generate commercial fleet lists, covering:
As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.
When the seventh-largest automotive parts distributor in the US managed its inventory more effectively, it reduced excess inventory at corporate stores by $6.1 million, identified $12.1 million in parts returns and placed orders for $7.1 million in parts based on knowledge of vehicles in their trade area.Learn more about our client’s successes
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
This industry leader verified that customers who rent cars through its regional subsidiaries are 55% more likely to buy a new vehicle and 45% more likely to buy a used vehicle – purchasing 1.3 million new vehicles within 6 months of renting.Learn more about our client’s successes
Follow Target Marketing for Vehicles @ihsautomotive
Aggressive pricing and the availability of both gasoline (petrol) and diesel engines are expected to help Tata generate sales of the new Nexon crossover. IHS Markit perspective Significance: Tata Motors has launched its Nexon crossover in India, further intensifying competition in this segment. Implications: Priced aggressively, the Nexon will..more
Volvo Cars has finally revealed its much anticipated first compact crossover, the XC40. IHS Markit perspective Significance: Volvo Cars has finally revealed its much anticipated first compact crossover, the XC40. Implications: The vehicle will compete in the fast grow..more
With the new sports car series, Toyota is attempting to refresh its image as driver focused and aspirational, rather than just utilitarian. IHS Markit perspective Significance: Toyota Motor Corporation has unveiled the new "GR" sports car series in the Japanese market. The new performance lineup includes the top-level G..more