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Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:
Total Market Predictor® (TMP®)
The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models
Identify and target the hottest parts and service prospects in your market.
PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:
Wholesale parts performance and marketing
A preeminent manufacturer of luxury automobiles wanted to increase the sales effectiveness of its dealers and grow its market share. By providing access to better market intelligence, this company cut average of 2 hours preparation time spent by field personnel to visit 370 dealers each month – saving thousands of hours annually on administrative tasks.Learn More About Our Customers Success
At its annual conference, this auto industry leader helped its global distributers share best practices and learn about the latest trends in sales, service and customer relationships – e.g., distributors in less mature auto markets learned about sophisticated models of business in established markets.Learn more about our client’s successes
One of the United Kingdom’s premier auto retailers recognized the growing importance of its aftersales business and soon increased its number of sales leads by 45%, generated greater response to marketing (79% for Volkswagon, 166% for Audi), and dramatically improved its marketing return on investment.Learn more about our client’s successes
This leading provider of emission, ride control and brake products for the worldwide automotive market enabled major customer benefits – e.g. one customer saw a 39% increase in sales – and achieved stronger customer satisfaction by improving productivity and completing stock adjustments 75% faster.Learn more about our client’s successes
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Consumer Reports has delivered its car reliability survey results for 2017. In the latest annual survey, new model entries, infotainment systems, and multi-speed transmissions continue to act as drags on predicted reliability results. IHS Markit perspective Significance: Consumer Reports issued its lates..more
The Thai new vehicle market grew for the ninth consecutive month during September, mainly thanks to new model launches, the expiry of the five-year lock-up period for vehicles bought under the first-time car buyer scheme, and an increase in government spending. IHS Markit perspective Significance: Thai new vehicle sales surged 21.9% year on ye..more
Volvo Cars has revealed the first model and further details about its new Polestar brand at an event in Shanghai (China). IHS Markit perspective Significance: Volvo Cars has revealed the first model and further details about its new Polestar brand at an event in Shanghai (China). Implications: Initial investment of RMB5 billio..more