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Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:
Total Market Predictor® (TMP®)
The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models
Identify and target the hottest parts and service prospects in your market.
PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:
Wholesale parts performance and marketing
One of the United Kingdom’s premier auto retailers recognized the growing importance of its aftersales business and soon increased its number of sales leads by 45%, generated greater response to marketing (79% for Volkswagon, 166% for Audi), and dramatically improved its marketing return on investment.Learn more about our client’s successes
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
This leading car-dealer-review website and automotive reputation management pioneer obtained credible data proving that high star ratings in its Certified Dealer Program (indicating customer satisfaction) translate into sales volume increases and underscore the importance of a strong online reputation.Learn more about our client’s successes
This provider of the International Motorcycle Shows, a series of consumer events in markets throughout the US, obtained credible data that showed increased sales and revenue following their events – e.g. attendees were nearly 9 times more likely to buy a new motorcycle than the average US household.Learn more about our client’s successes
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As technology-driven trends transform the automotive sector, industry players in Japan are reporting record research and development spending and are looking for innovative ways to remain competitive by forging partnerships and collaborations. IHS Markit Perspective: Significance: Research and development (R&..more
Aston Martin has announced that its pre-tax income swung to profit during the first quarter of 2017 after an exceptionally strong increase in sales thanks to the new DB11. IHS Markit Perspective: Significance: Aston Martin has announced that its pre-tax income swung to profit during the first quarter of 2017 on the back of exceptionally strong sales. Im..more
Geely Holding has agreed to take stakes in Proton and Lotus, adding more brands to its automotive line-up, which already includes Swedish brand Volvo, the London Taxi Company, Geely, and the new Lynk & Co, as it aims for access to the ASEAN market and acquisition of a high-end brand. IHS Markit Perspective: Significance: Geely group aims ..more