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Target Marketing for Parts & Service

Find out who’s on the road and how to reach them

Want to target your parts and service audience? Reach customers with direct and digital marketing?

This aftersales auto marketing service combines vehicle and repair order data from the dealer’s DMS to segment the market and identify relevant types of services and when they are required. IHS Automotive, driven by Polk, then assists dealers and NSCs in communicating with the vehicle owners and measures campaign results to show both the ROI and market share, helping you:

  • Determine your optimal opportunities
  • Keep inventory that meets customer needs
  • Re-engage lapsed owners
  • Get the most current data to call centers
  • Know your market share
  • Welcome new vehicle buyers with first service offers
  • Communicate scheduled services with your customers

Offerings include

Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:

Predictive Modeling

Total Market Predictor® (TMP®)

The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase

  • TMP Garage Predictors®
    Target households likely to own your brand or a competitive make
  • TMP Loyalty Predictors 
    Identify households that are super loyal, loyal, nomads or unspecified

Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models

Identify and target the hottest parts and service prospects in your market.

Email Services
  • Email append
  • Reverse email append
  • Prospect email license
  • Prospect email deployment
PolkConnect: Service Prompt System

PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:

  • Comprehensive KPI Dashboards
  • Predictive marketing communications
  • Tactical marketing communications
  • Wholesale parts performance and marketing 

    Learn more

Industry Success Stories


Follow the IHS Automotive Blog

Feb 16

SsangYong turns profitable, reports KRW58.1-bil. net profit in 2016

SsangYong posted an annual net profit during 2016 for the first time in nine years, mainly on the back of continued strong sales of its Tivoli sport utility vehicle (SUV). IHS Markit Perspective: Significance: SsangYong posted a net profit in the final quarter of 2016 as its sales revenues gained 2.7% year on year (y/y), thanks..more

Feb 13

Geneva Motor Show 2017: Citroën to unveil C-Aircross Concept

Citroën has announced details of its new C-Aircross Concept that is intended to represent the brand's vision for a vehicle in the crossover space. IHS Markit: Significance: Citroën has announced details of its new C-Aircross Concept that will be revealed at the Geneva Motor Show (Switzerland) next month. Implications: This is intende..more

Feb 09

Volvo Cars' profits show robust increase during 2016

Volvo Cars has announced robust improvement in its profits during 2016, helped by increased sales volumes and a further improvement in its product mix. IHS Markit Perspective: Significance: Volvo Cars has announced robust improvement in its profits during 2016, helped by increased sales volumes and a further improvement in its product mix. I..more

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