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Target Marketing for Parts & Service

Find out who’s on the road and how to reach them

Want to target your parts and service audience? Reach customers with direct and digital marketing?

This aftersales auto marketing service combines vehicle and repair order data from the dealer’s DMS to segment the market and identify relevant types of services and when they are required. IHS Automotive, driven by Polk, then assists dealers and NSCs in communicating with the vehicle owners and measures campaign results to show both the ROI and market share, helping you:

  • Determine your optimal opportunities
  • Keep inventory that meets customer needs
  • Re-engage lapsed owners
  • Get the most current data to call centers
  • Know your market share
  • Welcome new vehicle buyers with first service offers
  • Communicate scheduled services with your customers

Offerings include

Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:

Predictive Modeling

Total Market Predictor® (TMP®)

The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase

  • TMP Garage Predictors®
    Target households likely to own your brand or a competitive make
  • TMP Loyalty Predictors 
    Identify households that are super loyal, loyal, nomads or unspecified

Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models

Identify and target the hottest parts and service prospects in your market.

Email Services
  • Email append
  • Reverse email append
  • Prospect email license
  • Prospect email deployment
PolkConnect: Service Prompt System

PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:

  • Comprehensive KPI Dashboards
  • Predictive marketing communications
  • Tactical marketing communications
  • Wholesale parts performance and marketing 

    Learn more

Industry Success Stories


Follow the IHS Automotive Blog

Jul 28

UK planned ban of sales of gas/diesel-engine vehicles by 2040 lacks detail

IHS Markit, Principle Automotive Analyst, Ian Fletcher says UK planned ban of sales of gas/diesel-engine vehicles by 2040 lacks detail.  The plan follows in the footsteps of a recent consultation in to air quality improvements following an earlier plan being ruled as inadequate by the UK courts. However, this is very much t..more

Jul 27

BMW Group confirms Mini EV production in UK

BMW Group has confirmed that production of the first Mini electric vehicle will take place at its Oxford plant in the United Kingdom. IHS Markit perspective Significance: BMW Group confirmed yesterday (25 July) that production of the first Mini electric vehicle would take place at its Oxford plant in the United Kingdom. Implications: Although this is..more

Jul 26

GM reports healthy Q2 revenue of USD37 bil., adjusted EBIT margin at 10.0%

General Motors (GM) has reported a profitable second quarter with a strong EBIT-adjusted margin despite facing challenges of slowing US sales and pricing pressures in China. Beginning with the second quarter, GM is reporting its European division as discontinued operations. GM says that it is on track to achieve its 2017 EBI..more

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