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Target Marketing for Parts & Service

Find out who’s on the road and how to reach them

Want to target your parts and service audience? Reach customers with direct and digital marketing?

This aftersales auto marketing service combines vehicle and repair order data from the dealer’s DMS to segment the market and identify relevant types of services and when they are required. IHS Automotive, driven by Polk, then assists dealers and NSCs in communicating with the vehicle owners and measures campaign results to show both the ROI and market share, helping you:

  • Determine your optimal opportunities
  • Keep inventory that meets customer needs
  • Re-engage lapsed owners
  • Get the most current data to call centers
  • Know your market share
  • Welcome new vehicle buyers with first service offers
  • Communicate scheduled services with your customers

Offerings include

Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:

Predictive Modeling

Total Market Predictor® (TMP®)

The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase

  • TMP Garage Predictors®
    Target households likely to own your brand or a competitive make
  • TMP Loyalty Predictors 
    Identify households that are super loyal, loyal, nomads or unspecified

Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models

Identify and target the hottest parts and service prospects in your market.

Email Services
  • Email append
  • Reverse email append
  • Prospect email license
  • Prospect email deployment
PolkConnect: Service Prompt System

PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:

  • Comprehensive KPI Dashboards
  • Predictive marketing communications
  • Tactical marketing communications
  • Wholesale parts performance and marketing 


    Learn more

Industry Success Stories

Events


Follow the Automotive Blog

Nov 17

How mobility is changing the automotive industry - Vlog Part 2

Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses how new mobility is changing the automotive industry.  In the second video of this two part series, Tom discusses the current vehicle market as it relates to mobility, the evolving history of mobility over the last 10 years, and how ..more

Nov 15

EU BEV, hybrid registrations continue strong growth in Q3 – ACEA

Registrations of battery electric vehicles and hybrid passenger cars in the EU have continued to grow strongly during the third quarter, although they still make up a small fraction of the market. IHS Markit perspective Significance: Registrations of BEVs and hybrid passenger cars in the EU have continued to grow strongly during t..more

Nov 15

Defining the revolution of mobility - Vlog Part 1

Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses the revolution of mobility and what the future of mobility looks like.  In the first of this two part series, Tom discusses the revolution of mobility, how our new multi-client study, Reinventing the Wheel, is exploring new future mobility dynami..more

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