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Target Marketing for Parts & Service

Find out who’s on the road and how to reach them

Want to target your parts and service audience? Reach customers with direct and digital marketing?

This aftersales auto marketing service combines vehicle and repair order data from the dealer’s DMS to segment the market and identify relevant types of services and when they are required. IHS Automotive, driven by Polk, then assists dealers and NSCs in communicating with the vehicle owners and measures campaign results to show both the ROI and market share, helping you:

  • Determine your optimal opportunities
  • Keep inventory that meets customer needs
  • Re-engage lapsed owners
  • Get the most current data to call centers
  • Know your market share
  • Welcome new vehicle buyers with first service offers
  • Communicate scheduled services with your customers

Offerings include

Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:

Predictive Modeling

Total Market Predictor® (TMP®)

The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase

  • TMP Garage Predictors®
    Target households likely to own your brand or a competitive make
  • TMP Loyalty Predictors 
    Identify households that are super loyal, loyal, nomads or unspecified

Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models

Identify and target the hottest parts and service prospects in your market.

Email Services
  • Email append
  • Reverse email append
  • Prospect email license
  • Prospect email deployment
PolkConnect: Service Prompt System

PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:

  • Comprehensive KPI Dashboards
  • Predictive marketing communications
  • Tactical marketing communications
  • Wholesale parts performance and marketing 


    Learn more

Industry Success Stories

Events


Follow the Automotive Blog

Sep 22

Tata launches Nexon crossover at aggressive prices

Aggressive pricing and the availability of both gasoline (petrol) and diesel engines are expected to help Tata generate sales of the new Nexon crossover. IHS Markit perspective Significance: Tata Motors has launched its Nexon crossover in India, further intensifying competition in this segment. Implications: Priced aggressively, the Nexon will..more

Sep 21

Volvo unveils first compact crossover, the XC40

Volvo Cars has finally revealed its much anticipated first compact crossover, the XC40. IHS Markit perspective Significance: Volvo Cars has finally revealed its much anticipated first compact crossover, the XC40. Implications: The vehicle will compete in the fast grow..more

Sep 20

Toyota launches new "GR" sports car series in Japan with seven-model lineup

With the new sports car series, Toyota is attempting to refresh its image as driver focused and aspirational, rather than just utilitarian. IHS Markit perspective Significance: Toyota Motor Corporation has unveiled the new "GR" sports car series in the Japanese market. The new performance lineup includes the top-level G..more

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