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Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:
Total Market Predictor® (TMP®)
The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models
Identify and target the hottest parts and service prospects in your market.
PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:
Wholesale parts performance and marketing
Headquartered in Germany, this leading supplier of parts for the global automotive/engine industries serves as a knowledgeable advisor to its distributor and OES customers -- offering relevant parts in high demand geographic markets and forming plans that impact part production/distribution.Learn more about our client’s successes
This European auto market leader is helping a group of retailers grow market share by achieving a response rate of 27% (well above manufacturer’s average), earn £1.9 million in revenue over 9 months, surpass their annual projections by £0.5 million+ and realize a 14:1 return on marketing investment.Learn more about our client’s successes
One of the United Kingdom’s premier auto retailers recognized the growing importance of its aftersales business and soon increased its number of sales leads by 45%, generated greater response to marketing (79% for Volkswagon, 166% for Audi), and dramatically improved its marketing return on investment.Learn more about our client’s successes
John Truskowski, Customer Development Executive with IHS Automotive, tells how a global tire manufacturer achieved a series of strategic goals by better understanding recent developments – including changing oil prices – across multiple market spaces and how they impact its business from wells to wheels.View Video
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IHS Markit, Principle Automotive Analyst, Ian Fletcher says UK planned ban of sales of gas/diesel-engine vehicles by 2040 lacks detail. The plan follows in the footsteps of a recent consultation in to air quality improvements following an earlier plan being ruled as inadequate by the UK courts. However, this is very much t..more
BMW Group has confirmed that production of the first Mini electric vehicle will take place at its Oxford plant in the United Kingdom. IHS Markit perspective Significance: BMW Group confirmed yesterday (25 July) that production of the first Mini electric vehicle would take place at its Oxford plant in the United Kingdom. Implications: Although this is..more
General Motors (GM) has reported a profitable second quarter with a strong EBIT-adjusted margin despite facing challenges of slowing US sales and pricing pressures in China. Beginning with the second quarter, GM is reporting its European division as discontinued operations. GM says that it is on track to achieve its 2017 EBI..more