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Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:
Total Market Predictor® (TMP®)
The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models
Identify and target the hottest parts and service prospects in your market.
PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:
Wholesale parts performance and marketing
One of the United Kingdom’s premier auto retailers recognized the growing importance of its aftersales business and soon increased its number of sales leads by 45%, generated greater response to marketing (79% for Volkswagon, 166% for Audi), and dramatically improved its marketing return on investment.Learn more about our client’s successes
Find out how a top automotive supplier is not only fulfilling the demands of OEMs as they react to the consumer marketplace, but also driving the evolution of technologies that impact what is produced by those OEMs. Vasanth Krishnaswami, PhD, Senior Innovation Consultant for IHS Product Design, describes this company’s success.View Video
This leading provider of emission, ride control and brake products for the worldwide automotive market enabled major customer benefits – e.g. one customer saw a 39% increase in sales – and achieved stronger customer satisfaction by improving productivity and completing stock adjustments 75% faster.Learn more about our client’s successes
When the seventh-largest automotive parts distributor in the US managed its inventory more effectively, it reduced excess inventory at corporate stores by $6.1 million, identified $12.1 million in parts returns and placed orders for $7.1 million in parts based on knowledge of vehicles in their trade area.Learn more about our client’s successes
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SsangYong posted an annual net profit during 2016 for the first time in nine years, mainly on the back of continued strong sales of its Tivoli sport utility vehicle (SUV). IHS Markit Perspective: Significance: SsangYong posted a net profit in the final quarter of 2016 as its sales revenues gained 2.7% year on year (y/y), thanks..more
Citroën has announced details of its new C-Aircross Concept that is intended to represent the brand's vision for a vehicle in the crossover space. IHS Markit: Significance: Citroën has announced details of its new C-Aircross Concept that will be revealed at the Geneva Motor Show (Switzerland) next month. Implications: This is intende..more
Volvo Cars has announced robust improvement in its profits during 2016, helped by increased sales volumes and a further improvement in its product mix. IHS Markit Perspective: Significance: Volvo Cars has announced robust improvement in its profits during 2016, helped by increased sales volumes and a further improvement in its product mix. I..more