Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise. Sign in to the product or service center of your choice.
Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:
Total Market Predictor® (TMP®)
The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models
Identify and target the hottest parts and service prospects in your market.
PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:
Wholesale parts performance and marketing
In 2002, a global automaker turned its sights toward China and began developing new strategies to maximize sales potential at all market levels. Company decision makers gained ready access to Chinese vehicle registration data – including new and used vehicles in operation plus owner demographics – while reducing the average research time by 50 percent.Learn More About Our Customers Success
This leading provider of emission, ride control and brake products for the worldwide automotive market enabled major customer benefits – e.g. one customer saw a 39% increase in sales – and achieved stronger customer satisfaction by improving productivity and completing stock adjustments 75% faster.Learn more about our client’s successes
This provider of the International Motorcycle Shows, a series of consumer events in markets throughout the US, obtained credible data that showed increased sales and revenue following their events – e.g. attendees were nearly 9 times more likely to buy a new motorcycle than the average US household.Learn more about our client’s successes
Find out how a top automotive supplier is not only fulfilling the demands of OEMs as they react to the consumer marketplace, but also driving the evolution of technologies that impact what is produced by those OEMs. Vasanth Krishnaswami, PhD, Senior Innovation Consultant for IHS Product Design, describes this company’s success.View Video
Follow us @ihsautomotive
The National Truck Equipment Association (NTEA)'s annual Work Truck Show is the major showcase for the sector in North America. This month's event demonstrated future technologies and new engine types, highlighting electrification, hybrid vehicles, growth of telematics, and diesel products. IHS Markit ..more
This year's Bangkok Motor Show, beginning on 29 March, will feature several new model launches as Japanese automakers compete for market share in Thailand by highlighting their capabilities. IHS Markit Perspective: Significance: Around 30 global automakers – including Japanese market leaders Toyota, Isuzu, and Honda ..more
With the new 2017 Mazda MX-5 RF (Retractable Fastback), Mazda replaces the power-retractable hardtop (PHRT) with a coupé look and targa-style power roof designed to attract a new set of buyers to the model line. The RF has a USD2,700 price premium over the soft-top convertible in a similar grade level. IHS Markit Perspective: Significance: For..more