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Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:
Total Market Predictor® (TMP®)
The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models
Identify and target the hottest parts and service prospects in your market.
PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:
Wholesale parts performance and marketing
As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.
John Truskowski, Customer Development Executive with IHS Automotive, tells how a global tire manufacturer achieved a series of strategic goals by better understanding recent developments – including changing oil prices – across multiple market spaces and how they impact its business from wells to wheels.View Video
This European auto market leader is helping a group of retailers grow market share by achieving a response rate of 27% (well above manufacturer’s average), earn £1.9 million in revenue over 9 months, surpass their annual projections by £0.5 million+ and realize a 14:1 return on marketing investment.Learn more about our client’s successes
Headquartered in Germany, this leading supplier of parts for the global automotive/engine industries serves as a knowledgeable advisor to its distributor and OES customers -- offering relevant parts in high demand geographic markets and forming plans that impact part production/distribution.Learn more about our client’s successes
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Aggressive pricing and the availability of both gasoline (petrol) and diesel engines are expected to help Tata generate sales of the new Nexon crossover. IHS Markit perspective Significance: Tata Motors has launched its Nexon crossover in India, further intensifying competition in this segment. Implications: Priced aggressively, the Nexon will..more
Volvo Cars has finally revealed its much anticipated first compact crossover, the XC40. IHS Markit perspective Significance: Volvo Cars has finally revealed its much anticipated first compact crossover, the XC40. Implications: The vehicle will compete in the fast grow..more
With the new sports car series, Toyota is attempting to refresh its image as driver focused and aspirational, rather than just utilitarian. IHS Markit perspective Significance: Toyota Motor Corporation has unveiled the new "GR" sports car series in the Japanese market. The new performance lineup includes the top-level G..more