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Marketing Database Services for CRM

Cleanse, update and enrich your automotive database
Looking to improve customer communications? Boost up-sell and cross-sell opportunities?

IHS Automotive, driven by Polk, offers marketing database services that enable automotive, motorcycle and power-sports manufacturers to effectively manage communication, analytical and marketing strategies through accurate vehicle ownership verification. Building your lists with better data allows you to:

  • Improve deliverability and contact rate
  • Target prospects with more relevant messages
  • Design promotions tailored to your customers
  • Improve response rates
  • Discover hidden markets within your database

What’s Included

Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our aftermarket target marketing tools.

Owner Verification

Vehicle Ownership Verification
Identify vehicle disposers to minimize unnecessary marketing costs

Vehicle Ownership for Warranty
Confirm vehicle ownership to validate warranty coverage

Valued Owner Coupon Program
Establish vehicle ownership to validate customer eligibility for incentives and special offers

Data Hygiene

Address Standardization
Correct misspellings, non-standard abbreviations and incorrectly joined/ordered elements to get automation discounts

NCOALink Service*
Update change-of-address information according to the United States Postal Service (USPS)

SuiteLink Product
Glean high-rise suite information with this add-on module

LACSLink Product
Convert rural and renumbered/renamed addresses to ensure USPS delivery

DPV Product
Confirm addresses and identify issues that may hinder delivery

CASS Process
Improve postal codes accuracy, delivery point codes and carrier route codes on mail

*NCOALink processing is performed by R. L. Polk & Co, Full Service Provider Licensee of the United States Postal Service®. Data enhancement services are neither approved nor endorsed by the United States Postal Service®. The following trademarks are owned by the United States Postal Service®:
NCOALink®, SuiteLink®, LACSLink®, DPV®, CASS™, Postal Service™, United States Postal Service®, USPS®, Post Office, PO Box, ZIP Code™, ZIP, ZIP + 4®, and CASS Certified.

Data Suppression

DMA Mail Preference — Do-Not-Contact Suppression
Identify and eliminate those who’ve opted out of direct-mail solicitations through the Direct Marketing Association (DMA).

Deceased Suppression
Flag and remove deceased individuals from your mailing list

Correctional Facility Suppression
Identify and exclude individuals who reside in correctional facilities

Phone Suppression
Remove people who’ve registered with a state, federal, or DMA “Do Not Call” list

Duplicate Elimination
Filter out duplicate records by individual, household, or business address

Data Enhancement

Demographic and Lifestyle Append
Enrich your database with this valuable information

Total Market Predictors Append
Understand a household’s entire garage composition to know whom to market to and when

Phone Append
Attach residential and business telephone numbers to postal records in your database

Reverse Phone Append
Link your consumer and/or business phone numbers with accurate, up-to-date name and address data

Reverse Email Append
Append a name and postal address to an email file

Email Append
Append individual and/or household email addresses to your customer database or mail file

Industry Success Stories

Events


Follow the IHS Automotive Blog

May 19

Skoda launches important Yeti replacement under Karoq nameplate

Skoda has unveiled the replacement for its successful Yeti SUV-C model, which will ensure the company remains well-positioned for the ongoing European compact SUV sales boom. IHS Markit Perspective: Significance: Skoda has launched its new Karoq SUV-C model which will replace the Yeti in its model line following a press event in Sw..more

May 18

Thai new vehicle sales climb 15.1% y/y in April

New vehicle sales in Thailand continued to grow during April, mainly thanks to new model launches and the expiry of the five-year lock-up period for vehicles bought under the first-time car buyer scheme. IHS Markit Perspective: Significance: Thai new vehicle sales grew by 15.1% year on year (y/y) during April to 63,267 units, with passenger vehicl..more

May 17

Delphi joins BMW, Intel, Mobileye autonomous vehicle technology development

Delphi has entered a BMW, Intel, and Mobileye co-operation for developing autonomous vehicle technology. The non-exclusive partnership is designed to speed up deployment of the technology across the industry through collaborative development. IHS Markit Perspective: Significance: Delphi has joined a non-exclusive partne..more

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