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Custom Market Reports and Data Feeds

Understand your competitive environment

Need to understand how automotive industry dynamics affect your business? Plan your market strategies?

IHS Automotive, driven by Polk, offers customized statistical reports and data feeds to meet your specific business needs. You stipulate frequency (from a one-time report to regularly scheduled feeds), granularity (e.g., down to make/model by ZIP code), filtering (including geography, time periods, segments, brand and more) and delivery methods (e.g. CSV, map, chart, spreadsheet). This tailored automotive market analysis helps you:

  • Discover which vehicles are selling in your market
  • Understand who is buying different vehicles
  • Determine where to concentrate marketing
  • Gauge your own sales against competitors
  • Identify which vehicles to promote
  • Assess your market reach

What’s Included

Statistical Data

Up-to-date national vehicle registration data can provide a complete picture of US vehicle purchasing patterns, including:

New Vehicles
Industry-leading source of transactions for first-time registered vehicles in the US and Puerto Rico

Used Vehicles
Ownership change transactions for registered vehicles the US

VIO (Vehicles in Operation)
Census of US cars and trucks registered for on-road operations derived from official state registration records

In-depth Detail
  • 70+ vehicle attributes through our best-in-class VIN decoder
  • 10+ demographic attributes
  • Industry-leading ethnic coding
  • Time periods down to the month
  • Geographic breakouts from US down to census tract
Mapping Analysis

Color-coded maps translated from geo-summarized data support strategic planning, sales presentations and campaign tracking. Available for pre-defined or custom geography. Can be scaled from page size up to 34" X 44". Visual depictions of your market, based on the latest 12 months, help you analyze:

  • Market share
  • Market volume
  • Competition
  • Dealer Sales

Industry Success Stories

Events


Follow the Automotive Blog

Dec 06

German passenger car sales rise by a robust 9.4% y/y in November

The German passenger car market continued on a good upward tick in November, helped by a positive calendar effect. IHS Markit perspective Implications: The German passenger car market posted a very robust uplift of 9.4% y/y in November to 302,636 units, according to the latest set of data from the German Federal Motor Transport ag..more

Dec 04

GM plans 300-mile-plus-range EVs on new platform

Top General Motors (GM) executives have set out the automaker's plans for battery-electric vehicles (BEVs) as well as autonomous vehicles, speaking to investors at an event on 30 November. This article discusses BEVs and a later report will discuss autonomous vehicles. IHS Markit perspective Implications: GM is well on the way to developing a new..more

Dec 01

IHS Markit observations and commentary ahead of Lamborghini Urus launch

The Lamborghini Urus expected to launch on Monday (4 December) will be the Italian supercar brand’s long-awaited entry in to the luxury crossover segment. Although this is not a category the brand is known for its involvement in, other brands have gained significant benefits from expanding in to this previously non-traditional..more

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