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Custom Market Reports and Data Feeds

Understand your competitive environment

Need to understand how automotive industry dynamics affect your business? Plan your market strategies?

IHS Automotive, driven by Polk, offers customized statistical reports and data feeds to meet your specific business needs. You stipulate frequency (from a one-time report to regularly scheduled feeds), granularity (e.g., down to make/model by ZIP code), filtering (including geography, time periods, segments, brand and more) and delivery methods (e.g. CSV, map, chart, spreadsheet). This tailored automotive market analysis helps you:

  • Discover which vehicles are selling in your market
  • Understand who is buying different vehicles
  • Determine where to concentrate marketing
  • Gauge your own sales against competitors
  • Identify which vehicles to promote
  • Assess your market reach

What’s Included

Statistical Data

Up-to-date national vehicle registration data can provide a complete picture of US vehicle purchasing patterns, including:

New Vehicles
Industry-leading source of transactions for first-time registered vehicles in the US and Puerto Rico

Used Vehicles
Ownership change transactions for registered vehicles the US

VIO (Vehicles in Operation)
Census of US cars and trucks registered for on-road operations derived from official state registration records

In-depth Detail
  • 70+ vehicle attributes through our best-in-class VIN decoder
  • 10+ demographic attributes
  • Industry-leading ethnic coding
  • Time periods down to the month
  • Geographic breakouts from US down to census tract
Mapping Analysis

Color-coded maps translated from geo-summarized data support strategic planning, sales presentations and campaign tracking. Available for pre-defined or custom geography. Can be scaled from page size up to 34" X 44". Visual depictions of your market, based on the latest 12 months, help you analyze:

  • Market share
  • Market volume
  • Competition
  • Dealer Sales

Industry Success Stories

Events


Oct 12

RT @IHS_news: Automotive telematics systems revenues to reach $6.7 bil. globally in 2023, nearly tripled from 2016. See more at: https://t.…

Follow the Automotive Blog

Oct 16

VW Group posts record monthly sales result in September

The VW Group posted a very robust set of sales results in September helped by new model additions in the SUV and crossover space. IHS Markit perspective Significance: The Volkswagen (VW) Group has recorded its biggest ever single monthly global sales total with deliveries rising 6.6% y/y to 1.01 million units, according to a company statem..more

Oct 13

Ford sales drop 5% in China during YTD, Lincoln sales up 79% in September

Ford Motor Company and its partners in China have managed to sell a total of 112,902 units in China during September, which the automaker states is "achieving approximately the same volume compared to September 2016". Of the September 2017 total, the Changan Ford passenger vehicle joint venture (JV) has sold 79,700 units, the..more

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