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Dealer Network Development

Take the lead in dealer network performance

In today's competitive environment, your success depends on matching your dealer network to consumer behavior and demand. Optimizing your network—in terms of the number, size, location and product/service mix—is critical. IHS Dealer Network Development supports clients with a comprehensive suite of network planning services, including detailed market analyses, optimal dealer modeling, territory design and dealer/market performance measurement. This advisory service helps you:

  • Understand your regional market
  • Assess current/future network opportunities
  • Find prospect customers and locate opportunities
  • Optimize your dealer networks
  • Model the impact of network modification and innovation
  • React quickly to market changes
  • Increase sales, market share, market coverage and profitability

How IHS helps you optimize dealer networks

Market analysisIdentify your network’s strengths and weaknesses through comprehensive vehicle ownership data (national and regional)
Market competitionAnalyze comprehensive dealer census data, competitive performance and local representation
Brand performance measurementImprove market representation by identifying gain and loss areas
Territory design/managementBase and maintain effective dealer territories on drive-time catchment analysis and spatial interaction modeling
Dealer number and location optimizationDetermine the ideal number and location of dealers in the market
Potential estimateModel customer flows, develop scenarios and calculate dealer sales potential and cannibalization effects
Dealer efficiency managementMonitor performance with cross-sell reports, achievement vs. target gap and benchmark calculation
Aftersales capacityUse vehicle-in-operation data and service retention rate to measure OEMs’ service capacity and work bay requirements

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