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IHS Automotive Data Collection Script

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Below you will find instructions for placing the IHS Online Shopper Insights data collection script on your website(s). These steps are technical in nature and may be performed through your website’s administrative dashboard or by forwarding the instructions to your website provider.

1. Update Your Website Privacy Policy

It is important to update your privacy policy prior to deploying the data collection script to your website pages, so your privacy policy accurately reflects the data collection process from your website(s). Please update your privacy policy with the following language prior to deploying the collection script on your website pages.

This website uses a third party tracking service provided by R.L. Polk & Co. to collect non-personally identifiable online demographical and behavioral data generated by website visitors. A data collection script provided by this service and installed on our website collects the following kinds of data: all your website session activity, including your personally identifiable information when entered into a form field such as name, phone, email, or when you arrive at our website through a link containing a unique identifier; links that you click, pages that you view, form fields that you select, and text fields that you enter. The information is used to compile your shopping activity to produce an individual shopping profile for you, which contains information about your brand preferences, and to aggregate your website behavioral data in anonymized form with all other visitors’ anonymized shopping activity data on our website to help us analyze industry trends, general shopping patterns, overall consumer demands, and website performance. If you desire more information about this service, please visit http://www.dataium.com/consumers/. You may opt-out of this data collection by clicking on this opt-out link http://www.dataium.com/options and then following the prompts.

2. Embed the script on your website pages

Once your privacy policy reflects the use of the IHS Online Shopper Insights data collection script, deploy the script above the close body tag on all pages accessible from your website. The script passively collects data during website sessions, and has no impact on the page performance. IHS will recognize when the script has been embedded, and activate your IHS Online Shopper Insights solution.

If the script is deployed on third party domains, it is important to notify us to make the association to your website. Notify IHS by sending an email to dtm-support@ihs.com, so we can inspect your privacy policy and make the necessary association prior to activating data collection on your website.

If your lead forms are located on secure pages, please use the appropriate secure page script.

Note – we strongly recommend not embedding this script on your pages capturing sensitive information, such as credit cards, employment history, SSN, etc.

Coding instructions

3. Exclude internal traffic

Internal traffic can blur data being collected. To ensure website activity is accurately interpreted, we recommend one of two methods:
1. Use DO NOT TRACK feature in your browser or
2. Prompt employees to opt-out through our public Consumer Opt-out utility.

NOTICE: BY IMPLEMENTING DATAIUM’S DATA COLLECTION SCRIPT ON YOUR WEBSITE(S) YOU AGREE TO THE TERMS AND CONDITIONS AS DEFINED WITHIN DATAIUM’S SERVICES AGREEMENT DATED 6.20.2014 PUBLISHED AND AVAILABLE FOR REVIEW AT, www.dataium.com/terms/

If you require assistance or have questions, please contact us at dtm-support@ihs.com.

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