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IHS Automotive Customer Experience Impact

Understand the Drivers of Loyalty and Defection with Customer Experience Impact

Do you know what vehicle attributes your customers value most? Do you know which buying experiences are hurting customer loyalty?

Boost loyalty and improve customer satisfaction

Customer Experience Impact is a data-rich, web-based platform that provides OEMs and Suppliers with insights into which vehicle features and buying experiences are the greatest drivers of loyalty -- and defection.

Customer Experience Impact helps product teams, strategic planners, sales, marketing and customer service understand:

  • How does my brand compare to competition?
  • What features should we retain in future models? Which should we improve?
  • Which features should we play up in our marketing efforts?

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