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Campaign Performance Measurement

Reach your targeted customers
Need to figure out which offer worked best? Need to understand garage composition and identify top conquest vehicles?

IHS Automotive, driven by Polk, offers campaign reports that measure the effectiveness of your automotive marketing efforts. Vehicle sales are matched against those to whom you marketed to determine campaign performance at a lead, dealer, make, model, incentive, creative and audience segment level, helping you:

  • Evaluate list performance
  • Determine return on investment (ROI)
  • Recognize sales lost to competitors
  • Identify best-performing lead source
  • Profile buyers
  • Fine-tune marketing strategy

What’s Included

Data Extract & AnalysisBenefit
Standard Dealer Sales Match ReportGet a detailed summary of new and used vehicle sales during a campaign at a dealership level
Automotive Manufacturer Make-level Sales Match ReportDiscover the impact of marketing efforts on new and used vehicle sales at brand level
Automotive Manufacturer Model-level Sales Match ReportAssess your campaign performance against competition at model level
Lead Provider Analysis ReportAssess lead performance for new and used vehicle registrations by make, source and dealer
Lost Opportunity ReportIdentify lost vehicle sales opportunities at a dealer level within the past three months
Custom Sales Match ReportAnalyze performance from a customized perspective, including time intervals and level of detail
Garage AnalysisIdentify the top most recently owned vehicles to better understand total garage composition and discover opportunities or modify marketing strategies
Audience ProfilesOn-demand profiles and data visualization are provided for fast, easy, and actionable optimization of any automotive marketing campaign

Industry Success Stories

Events


Follow the IHS Automotive Blog

Aug 17

FCA to join BMW-Intel-Mobileye self-driving car programme

BMW, Intel, Mobileye and FCA have announced that FCA has signed a memorandum of understanding to join the alliance the three have formed for developing a self-driving car platform. IHS Markit perspective: Significance: FCA has signed a memorandum of understanding regarding its intent to join an alliance between BMW Group, Intel and Mobil..more

Aug 17

Frankfurt Motor Show 2017: Chery to reveal new compact SUV

Chery has announced that it plans to reveal a new compact sport utility vehicle (SUV) at the Frankfurt Motor Show (Germany) next month. The company has said in a statement that this vehicle will be sold under "an all-new nameplate" and will lead a range of new models into the European marketplace that will be offered with electrified powe..more

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