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Campaign Performance Measurement

Reach your targeted customers
Need to figure out which offer worked best? Need to understand garage composition and identify top conquest vehicles?

IHS Automotive, driven by Polk, offers campaign reports that measure the effectiveness of your automotive marketing efforts. Vehicle sales are matched against those to whom you marketed to determine campaign performance at a lead, dealer, make, model, incentive, creative and audience segment level, helping you:

  • Evaluate list performance
  • Determine return on investment (ROI)
  • Recognize sales lost to competitors
  • Identify best-performing lead source
  • Profile buyers
  • Fine-tune marketing strategy

What’s Included

Data Extract & AnalysisBenefit
Standard Dealer Sales Match ReportGet a detailed summary of new and used vehicle sales during a campaign at a dealership level
Automotive Manufacturer Make-level Sales Match ReportDiscover the impact of marketing efforts on new and used vehicle sales at brand level
Automotive Manufacturer Model-level Sales Match ReportAssess your campaign performance against competition at model level
Lead Provider Analysis ReportAssess lead performance for new and used vehicle registrations by make, source and dealer
Lost Opportunity ReportIdentify lost vehicle sales opportunities at a dealer level within the past three months
Custom Sales Match ReportAnalyze performance from a customized perspective, including time intervals and level of detail
Garage AnalysisIdentify the top most recently owned vehicles to better understand total garage composition and discover opportunities or modify marketing strategies
Audience ProfilesOn-demand profiles and data visualization are provided for fast, easy, and actionable optimization of any automotive marketing campaign

Industry Success Stories

Events


Follow the Automotive Blog

Oct 19

Thai new vehicle sales surge 21.9% y/y in September

The Thai new vehicle market grew for the ninth consecutive month during September, mainly thanks to new model launches, the expiry of the five-year lock-up period for vehicles bought under the first-time car buyer scheme, and an increase in government spending. IHS Markit perspective Significance: Thai new vehicle sales surged 21.9% year on ye..more

Oct 18

Volvo unveils first model, further details about new Polestar brand

Volvo Cars has revealed the first model and further details about its new Polestar brand at an event in Shanghai (China). IHS Markit perspective Significance: Volvo Cars has revealed the first model and further details about its new Polestar brand at an event in Shanghai (China). Implications: Initial investment of RMB5 billio..more

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