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Campaign Performance Measurement

Reach your targeted customers
Need to figure out which offer worked best? Need to understand garage composition and identify top conquest vehicles?

IHS Automotive, driven by Polk, offers campaign reports that measure the effectiveness of your automotive marketing efforts. Vehicle sales are matched against those to whom you marketed to determine campaign performance at a lead, dealer, make, model, incentive, creative and audience segment level, helping you:

  • Evaluate list performance
  • Determine return on investment (ROI)
  • Recognize sales lost to competitors
  • Identify best-performing lead source
  • Profile buyers
  • Fine-tune marketing strategy

What’s Included

Data Extract & AnalysisBenefit
Standard Dealer Sales Match ReportGet a detailed summary of new and used vehicle sales during a campaign at a dealership level
Automotive Manufacturer Make-level Sales Match ReportDiscover the impact of marketing efforts on new and used vehicle sales at brand level
Automotive Manufacturer Model-level Sales Match ReportAssess your campaign performance against competition at model level
Lead Provider Analysis ReportAssess lead performance for new and used vehicle registrations by make, source and dealer
Lost Opportunity ReportIdentify lost vehicle sales opportunities at a dealer level within the past three months
Custom Sales Match ReportAnalyze performance from a customized perspective, including time intervals and level of detail
Garage AnalysisIdentify the top most recently owned vehicles to better understand total garage composition and discover opportunities or modify marketing strategies
Audience ProfilesOn-demand profiles and data visualization are provided for fast, easy, and actionable optimization of any automotive marketing campaign

Industry Success Stories

Events


Follow the IHS Automotive Blog

Jun 27

Peugeot reveals new pick-up

Peugeot has revealed the new Pick Up, a double-cab vehicle for the compact pick-up truck category in sub-Saharan Africa. IHS Markit Perspective Significance: Groupe PSA's Peugeot brand has revealed a new double-cab compact pick-up truck for African markets known as Pick Up. Implications: The announcement of the Pick Up fulfils another of the commitments that PSA mad..more

Jun 23

IQS 2017 results show improvement industry-wide and at 27 brands

J.D. Power's annual Initial Quality Study (IQS) shows a decline in problems per 100 (PP100) from 105 in 2016 to only 97 in 2017. Kia took top spot for a second year running, followed by the Genesis brand. IHS Markit perspective Significance: The 2017 J.D. Power Initial Quality Study (IQS) shows a decline in problems per 100 (PP100..more

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