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Campaign Performance Measurement

Reach your targeted customers
Need to figure out which offer worked best? Need to understand garage composition and identify top conquest vehicles?

IHS Automotive, driven by Polk, offers campaign reports that measure the effectiveness of your automotive marketing efforts. Vehicle sales are matched against those to whom you marketed to determine campaign performance at a lead, dealer, make, model, incentive, creative and audience segment level, helping you:

  • Evaluate list performance
  • Determine return on investment (ROI)
  • Recognize sales lost to competitors
  • Identify best-performing lead source
  • Profile buyers
  • Fine-tune marketing strategy

What’s Included

Data Extract & AnalysisBenefit
Standard Dealer Sales Match ReportGet a detailed summary of new and used vehicle sales during a campaign at a dealership level
Automotive Manufacturer Make-level Sales Match ReportDiscover the impact of marketing efforts on new and used vehicle sales at brand level
Automotive Manufacturer Model-level Sales Match ReportAssess your campaign performance against competition at model level
Lead Provider Analysis ReportAssess lead performance for new and used vehicle registrations by make, source and dealer
Lost Opportunity ReportIdentify lost vehicle sales opportunities at a dealer level within the past three months
Custom Sales Match ReportAnalyze performance from a customized perspective, including time intervals and level of detail
Garage AnalysisIdentify the top most recently owned vehicles to better understand total garage composition and discover opportunities or modify marketing strategies
Audience ProfilesOn-demand profiles and data visualization are provided for fast, easy, and actionable optimization of any automotive marketing campaign

Industry Success Stories

Events


Follow the IHS Automotive Blog

Feb 27

Toyota Group reports 4.8% y/y growth in global output during January

Toyota Group's global production, including that of its subsidiaries Daihatsu and Hino, grew by 4.8% year on year (y/y) in January as output rose in both its domestic and overseas markets. IHS Markit Perspective: Significance: Toyota's group-wide global production volumes surged 4.8% year on year (y/y) to 840,083 units during ..more

Feb 22

Tata, VW reportedly in partnership talks; Tata reveals C-Cube concept car

A formal announcement of an agreement between Tata Motors and Volkswagen might reportedly be made at the upcoming Geneva International Motor Show next month. IHS Markit Perspective: Significance: Tata Motors and Volkswagen (VW) are reportedly exploring joint opportunities across areas including technology tie-ups, joint v..more

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