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OEM Performance Benchmarking

Keep up with the competition

Publicly available financial statements only go so far in helping an OEM understand and take action on competitive opportunities or a best practice. IHS Automotive’s OEM Performance Benchmarking is an advisory service that leverages our deep and detailed automotive knowledge to identify sources of profitability and competitive advantage across an OEM’s competitive set. Using a combination of proprietary data and analysis, this service uncovers EBIT gaps and leading indicators across pricing, incentives, content, production, transportation and investment, helping you:

  • Identify most profitable competitive practices
  • Recognize structural liabilities
  • Define viable market opportunities
  • Understand optimal logistics and production structures

Competitor visibilityUnderstand differences in revenue gained by feature/system
Capacity maximizationReview alternative production formats for optimal fit
Advertising efficiencyBenchmark ad spend against competitors
Rising transportation costsCompare regional logistics costs by segment
Capital investmentUnderstand relative differences in cadence and ROI per vehicle
Forecast competitionTrack revenue and expenses difference on a per vehicle basis

Case Study

Profiting from competitors’ best practices

A global OEM lagged its key competitors in maximizing profitability per vehicle.

IHS Automotive Advisors leveraged a number of proprietary data/forecast sets to identify relative differences in investment, logistics, content, incentives, pricing, manufacturing structures and advertising spend.

The client was able to integrate changes in manufacturing and logistics flow over the short-term, producing millions in savings. Longer term, the client has slated investment and content improvements to be assimilated across operations over a 3-5 year period.

Industry Success Stories


Follow the Automotive Blog

Oct 19

Thai new vehicle sales surge 21.9% y/y in September

The Thai new vehicle market grew for the ninth consecutive month during September, mainly thanks to new model launches, the expiry of the five-year lock-up period for vehicles bought under the first-time car buyer scheme, and an increase in government spending. IHS Markit perspective Significance: Thai new vehicle sales surged 21.9% year on ye..more

Oct 18

Volvo unveils first model, further details about new Polestar brand

Volvo Cars has revealed the first model and further details about its new Polestar brand at an event in Shanghai (China). IHS Markit perspective Significance: Volvo Cars has revealed the first model and further details about its new Polestar brand at an event in Shanghai (China). Implications: Initial investment of RMB5 billio..more


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