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OEM Performance Benchmarking

Keep up with the competition

Publicly available financial statements only go so far in helping an OEM understand and take action on competitive opportunities or a best practice. IHS Automotive’s OEM Performance Benchmarking is an advisory service that leverages our deep and detailed automotive knowledge to identify sources of profitability and competitive advantage across an OEM’s competitive set. Using a combination of proprietary data and analysis, this service uncovers EBIT gaps and leading indicators across pricing, incentives, content, production, transportation and investment, helping you:

  • Identify most profitable competitive practices
  • Recognize structural liabilities
  • Define viable market opportunities
  • Understand optimal logistics and production structures

ChallengeSolution
Competitor visibilityUnderstand differences in revenue gained by feature/system
Capacity maximizationReview alternative production formats for optimal fit
Advertising efficiencyBenchmark ad spend against competitors
Rising transportation costsCompare regional logistics costs by segment
Capital investmentUnderstand relative differences in cadence and ROI per vehicle
Forecast competitionTrack revenue and expenses difference on a per vehicle basis

Case Study

Profiting from competitors’ best practices

Challenge
A global OEM lagged its key competitors in maximizing profitability per vehicle.

Solution
IHS Automotive Advisors leveraged a number of proprietary data/forecast sets to identify relative differences in investment, logistics, content, incentives, pricing, manufacturing structures and advertising spend.

Result
The client was able to integrate changes in manufacturing and logistics flow over the short-term, producing millions in savings. Longer term, the client has slated investment and content improvements to be assimilated across operations over a 3-5 year period.

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Follow the IHS Automotive Blog

Aug 17

FCA to join BMW-Intel-Mobileye self-driving car programme

BMW, Intel, Mobileye and FCA have announced that FCA has signed a memorandum of understanding to join the alliance the three have formed for developing a self-driving car platform. IHS Markit perspective: Significance: FCA has signed a memorandum of understanding regarding its intent to join an alliance between BMW Group, Intel and Mobil..more

Aug 17

Frankfurt Motor Show 2017: Chery to reveal new compact SUV

Chery has announced that it plans to reveal a new compact sport utility vehicle (SUV) at the Frankfurt Motor Show (Germany) next month. The company has said in a statement that this vehicle will be sold under "an all-new nameplate" and will lead a range of new models into the European marketplace that will be offered with electrified powe..more


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