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OEM Performance Benchmarking

Keep up with the competition

Publicly available financial statements only go so far in helping an OEM understand and take action on competitive opportunities or a best practice. IHS Automotive’s OEM Performance Benchmarking is an advisory service that leverages our deep and detailed automotive knowledge to identify sources of profitability and competitive advantage across an OEM’s competitive set. Using a combination of proprietary data and analysis, this service uncovers EBIT gaps and leading indicators across pricing, incentives, content, production, transportation and investment, helping you:

  • Identify most profitable competitive practices
  • Recognize structural liabilities
  • Define viable market opportunities
  • Understand optimal logistics and production structures

Competitor visibilityUnderstand differences in revenue gained by feature/system
Capacity maximizationReview alternative production formats for optimal fit
Advertising efficiencyBenchmark ad spend against competitors
Rising transportation costsCompare regional logistics costs by segment
Capital investmentUnderstand relative differences in cadence and ROI per vehicle
Forecast competitionTrack revenue and expenses difference on a per vehicle basis

Case Study

Profiting from competitors’ best practices

A global OEM lagged its key competitors in maximizing profitability per vehicle.

IHS Automotive Advisors leveraged a number of proprietary data/forecast sets to identify relative differences in investment, logistics, content, incentives, pricing, manufacturing structures and advertising spend.

The client was able to integrate changes in manufacturing and logistics flow over the short-term, producing millions in savings. Longer term, the client has slated investment and content improvements to be assimilated across operations over a 3-5 year period.

Industry Success Stories


Follow the IHS Automotive Blog

Mar 27

Bangkok Motor Show 2017: Many models to debut as market shows growth prospects

This year's Bangkok Motor Show, beginning on 29 March, will feature several new model launches as Japanese automakers compete for market share in Thailand by highlighting their capabilities. IHS Markit Perspective: Significance: Around 30 global automakers – including Japanese market leaders Toyota, Isuzu, and Honda ..more

Mar 24

Mazda looks to draw in new buyers with 2017 MX-5 RF

With the new 2017 Mazda MX-5 RF (Retractable Fastback), Mazda replaces the power-retractable hardtop (PHRT) with a coupé look and targa-style power roof designed to attract a new set of buyers to the model line. The RF has a USD2,700 price premium over the soft-top convertible in a similar grade level. IHS Markit Perspective: Significance: For..more

Mar 23

New York Auto Show 2017: Toyota updates Sienna, Yaris

Toyota has announced two key product reveals scheduled for the New York Auto Show ahead of the event, raising the technology levels of the Sienna and Yaris in the later stages of their lifecycles. IHS Markit Perspective: Significance: At the New York Auto Show in April, Toyota will introduce minor updates for the 2018-model-year Sienna miniv..more


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