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OEM Performance Benchmarking

Keep up with the competition

Publicly available financial statements only go so far in helping an OEM understand and take action on competitive opportunities or a best practice. IHS Automotive’s OEM Performance Benchmarking is an advisory service that leverages our deep and detailed automotive knowledge to identify sources of profitability and competitive advantage across an OEM’s competitive set. Using a combination of proprietary data and analysis, this service uncovers EBIT gaps and leading indicators across pricing, incentives, content, production, transportation and investment, helping you:

  • Identify most profitable competitive practices
  • Recognize structural liabilities
  • Define viable market opportunities
  • Understand optimal logistics and production structures

Competitor visibilityUnderstand differences in revenue gained by feature/system
Capacity maximizationReview alternative production formats for optimal fit
Advertising efficiencyBenchmark ad spend against competitors
Rising transportation costsCompare regional logistics costs by segment
Capital investmentUnderstand relative differences in cadence and ROI per vehicle
Forecast competitionTrack revenue and expenses difference on a per vehicle basis

Case Study

Profiting from competitors’ best practices

A global OEM lagged its key competitors in maximizing profitability per vehicle.

IHS Automotive Advisors leveraged a number of proprietary data/forecast sets to identify relative differences in investment, logistics, content, incentives, pricing, manufacturing structures and advertising spend.

The client was able to integrate changes in manufacturing and logistics flow over the short-term, producing millions in savings. Longer term, the client has slated investment and content improvements to be assimilated across operations over a 3-5 year period.

Industry Success Stories


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