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IHS Solutions for Automakers/OEMs

Improve the speed, accuracy and impact of product planning, marketing, and field & sales operations
Global competition is fierce and OEMs need to be fast, accurate and agile when it comes to product planning, marketing, and field & sales operations. Actionable information and insight will be the difference between market leaders and the rest of the pack.


As a trusted source of critical market, vehicle and consumer information and insights, IHS Automotive enables OEMs to make better decisions and drive better results by providing:

  • Product Planning – Fueled by Insight: Size markets, evaluate competition, invest in the right technologies, select the right partners, mitigate risk, and achieve a more profitable balance across compliance, cost and consumer demands
  • Marketing – Fueled by Insight: Identify, target, activate and optimize better audiences to achieve a better experience and improved ROI
  • Field & Sales Operations – Fueled by Insight: Close the gap between “plan” and actuals, improve coordination and communication across tier 1-3, optimize your retail network and improve the impact and return of after-sales service programs

IHS Automotive Solutions

Product Strategy and Planning

Optimize investments, minimize risk and accelerate time to market

From concept to launch, it can take from 2-5 years and billions of dollars to bring a new vehicle to market. Ensuring the right product in the right place, at the right time at the right price requires a keen understanding of future market demand, competitive positioning and a balance of product strategies, plans and capacities.

IHS Automotive combines actionable insight with expert analysis and information solutions to drive better decisions and better results across the entire planning cycle. IHS Automotive market, vehicle and consumer information, forecasts and analysis tools cover every major market, brand and model – from macro-economic trends to production and sales forecasts, vehicle components, technologies and compliance. No other source offers the breadth and depth of critical information and insight to drive sustainable, profitable growth.

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Engineering, Operations and Manufacturing

Improve engineering and manufacturing operations globally

Throughout the engineering and manufacturing process, thousands of decisions are made that impact time to market, product quality, safety and cost. Creating and maintaining a competitive edge relies on engineers and suppliers to collaborate globally, leveraging knowledge and design reuse, and improving material and component sourcing.

IHS Automotive helps you optimize manufacturing investments, improve engineering and operations, lower costs across manufacturing operations, and minimize risks across the supply chain.

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Marketing and Marketing Optimization

Analyze, target, activate and optimize your audience and message

In today’s complex marketing environment, breaking through the clutter requires the RIGHT message at the RIGHT time to the RIGHT audience through the RIGHT channels. Market insights into brand preferences, indicators of purchase readines, loyalty drivers and channel use are a must-have.

IHS Automotive improves marketing effectiveness and impact by helping National Sales Companies and their agencies identify, analyze, target, activate and optimize online and offline audiences; improving the performance of every marketing campaign by combining the best information and expertise with market leading solutions.

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Sales Planning and Operations

Optimize sales efforts and inventory across the entire network

Today’s vehicle buyer has more power and more options than ever before. Competing effectively for their business requires increased sophistication, insight and speed to market that spans dealer network configurations, source of sales planning, and high-performing conquest, loyalty and retention programs.

IHS Automotive helps improve sales and dealer network performance by leveraging the industry’s most complete, accurate and timely source of market, vehicle and consumer insights. With IHS Automotive, National Sales Companies, Dealers and their agencies gain a competitive advantage through improved planning accuracy and more effective program communication and execution; achieving revenue and profit goals and growing their base of loyal customers.

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Parts and Service

Increase customer loyalty, satisfaction and after-sales revenue

With lengthening vehicle ownership and more choices for after-sales service and parts, the opportunity and challenge to capitalize on the high-margin world of after-sales service and parts is great. For National Sales Companies, dealers and their agencies, IHS Automotive can significantly improve identification, capture, retention and growth of loyal customers as well as increase their spend through after-sales service and parts.

Delivering the best market, vehicle and consumer information through industry leading solutions, IHS Automotive helps you build more vehicle owners by crafting the right message and the right offer at the right time. In addition, comprehensive vehicle registration and VINtelligence solutions can optimize incentives, mitigate risk and turn recalls into opportunity for building customer loyalty.

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