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Identify & Capture New Defence Business

Grow market share in the world’s new, emerging and adjacent markets.

Need to discover new revenue channels? Expand your market presence?


IHS Markit solutions enable A&D businesses to identify new opportunities to build revenue and grow market share in new, emerging and adjacent markets around the world.


Only IHS Markit connects the world’s leading independent market forecasts, competitive intelligence, customer requirements analysis and technology assessments to deliver meaningful, actionable business intelligence that enables you to effectively penetrate new markets and expand your revenue base. And only IHS Markit consultants can leverage this breadth and depth to provide expert guidance and advisory support at all phases of the market strategy and capture process.


With a legacy of over 100 years as Jane’s, no other company is better placed to partner with A&D businesses to help them succeed in a challenging global marketplace.

  • Unearth new revenue opportunities
  • Understand and leverage customer requirements
  • Build closer, more productive customer relationships
  • Develop competitive advantage
  • Deliver effective bids and proposals
  • Drive profitable, low-risk growth

IHS Markit can help you to:

IHS Markit military capability analysis provides insight into requirements, while equipment intelligence enables effective technical proposal development. Analysis of indigenous industrial capacity outlines commercial and partnering opportunities, and consulting projects enable teams to develop, refine and stress-test customer value propositions.


Learn more:

Identify new revenue Differentiate products and services Meet and exceed customer requirements
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