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Promote new and used vehicles, parts and service, year-end clearance, vehicle launches and prospecting/conquesting campaigns with our target marketing tools and data.
|Polk Total Market Predictor® (TMP) models||A suite of aggregated statistical models to help target your best prospects.|
|Polk Garage Predictor®||Target households likely to own your brand or a competitive make.|
|Polk Loyalty Predictor|
Identify households that are super loyal, loyal, nomads or unspecified
|Polk Purchase Predictor®||Identify households likely to purchase within the next 6 months by vehicle segment.|
|Polk Vehicle Budget Predictor||Identify prospects based on the likely purchase price for their next vehicle brand.|
|Polk Winback Garage Predictor||Identify former owners of your brand who are likely to be back in-market within the next six months.|
|Polk Target Score Predictor||Reach high quality prospects with the greatest profit potential.|
|OTHER AUTOMOTIVE AUDIENCE SELECTIONS|
|Auxiliary Vehicle Data||Pinpoint prospects by make, model and year based on information provided by prospects.|
|Do-It-For-Me (DIFM)/Do-It-Yourself (DIY)||Identify service preference models and target the best parts and service prospects in your market.|
|Lost Soul Garage Predictors||Supplement your database with used-vehicle owners not identified by a manufacturer or dealership.|
|Custom Affinity Models||Identify top conquest audiences for specific vehicle launches and automotive events. Excellent for vehicle launches or a defense strategy to ward of your competition.|
|Custom Predictive Models||Let IHS build a custom/proprietary model based on your campaign objectives.|
|Territory Pro System / Field Pro System||Improve sales and fixed operations with data on dealer territory dynamics, which can also be used to create lists for new vehicle, used vehicle and service marketing campaigns.|
Reach customers with easily updated, cost-effective ads online or via video, mobile and social media.
Avoid postage and printing costs with our email solution suite, which includes:
Take advantage of greater sales/service opportunities in fleet marketing with a rolling 18 months of fleet vehicle data integrated with business information to generate commercial fleet lists, covering:
As a partner to hundreds of US auto dealers, this email advertising firm has enabled them to increase web traffic, lower marketing costs per vehicle, sell more incremental vehicles per email, and earn higher profits. In the process, this firm has acquired new dealers to achieve 100% year-over-year growth for 3 years and maintained strong client loyalty with 81% renewals.
This leading creator of targeted media products provided content for a Toyota email campaign that achieved strong results – e.g. 37% increase in the number of people who opened the email and 81% increase in total clicks – and found that $12 million were spent on Toyota vehicles by the targeted audiences.Learn more about our client’s successes
When the seventh-largest automotive parts distributor in the US managed its inventory more effectively, it reduced excess inventory at corporate stores by $6.1 million, identified $12.1 million in parts returns and placed orders for $7.1 million in parts based on knowledge of vehicles in their trade area.Learn more about our client’s successes
Headquartered in Germany, this leading supplier of parts for the global automotive/engine industries serves as a knowledgeable advisor to its distributor and OES customers -- offering relevant parts in high demand geographic markets and forming plans that impact part production/distribution.Learn more about our client’s successes
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Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses how new mobility is changing the automotive industry. In the second video of this two part series, Tom discusses the current vehicle market as it relates to mobility, the evolving history of mobility over the last 10 years, and how ..more
Registrations of battery electric vehicles and hybrid passenger cars in the EU have continued to grow strongly during the third quarter, although they still make up a small fraction of the market. IHS Markit perspective Significance: Registrations of BEVs and hybrid passenger cars in the EU have continued to grow strongly during t..more
Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses the revolution of mobility and what the future of mobility looks like. In the first of this two part series, Tom discusses the revolution of mobility, how our new multi-client study, Reinventing the Wheel, is exploring new future mobility dynami..more