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Growing your dealers' share of the parts & service market is critical to the long term profitability of dealers. IHS Automotive's suite of aftersales target marketing solutions can deliver:
Total Market Predictor® (TMP®)
The IHS TMP suite consists of highly accurate aggregated statistical models to help you confidently target your best prospects based on what is likely parked in the garage; when a household is in the market for a new or used vehicle; and how much a household is likely to spend on its next vehicle purchase
Do-It-For-Me (DIFM)/Do-It-Yourself (DIY) Service Preference Models
Identify and target the hottest parts and service prospects in your market.
PolkConnect consolidates, cleanses and enhances customer, prospect and network data so you can alert owners to parts and service needs. This comprehensive program times communications based on the services due on the vehicle throughout the ownership cycle. Tools include:
Wholesale parts performance and marketing
This provider of the International Motorcycle Shows, a series of consumer events in markets throughout the US, obtained credible data that showed increased sales and revenue following their events – e.g. attendees were nearly 9 times more likely to buy a new motorcycle than the average US household.Learn more about our client’s successes
A preeminent manufacturer of luxury automobiles wanted to increase the sales effectiveness of its dealers and grow its market share. By providing access to better market intelligence, this company cut average of 2 hours preparation time spent by field personnel to visit 370 dealers each month – saving thousands of hours annually on administrative tasks.Learn More About Our Customers Success
One of the United Kingdom’s premier auto retailers recognized the growing importance of its aftersales business and soon increased its number of sales leads by 45%, generated greater response to marketing (79% for Volkswagon, 166% for Audi), and dramatically improved its marketing return on investment.Learn more about our client’s successes
The first automotive website of its kind quantified the value of the leads its clients receive from Autobytel.com with credible data that points to the need for dealers and OEMs to increase emphasis on CPO programs, do more to differentiate their brand and treat every consumer as a conquest opportunity.Learn more about our client’s successes
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Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses how new mobility is changing the automotive industry. In the second video of this two part series, Tom discusses the current vehicle market as it relates to mobility, the evolving history of mobility over the last 10 years, and how ..more
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Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses the revolution of mobility and what the future of mobility looks like. In the first of this two part series, Tom discusses the revolution of mobility, how our new multi-client study, Reinventing the Wheel, is exploring new future mobility dynami..more