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IHS Automotive Online Shopper Insights:
Audience Activation

Engage auto shoppers during their path to purchase

IHS Automotive Online Shopper Insights offers in-market audience segments to marketers containing specific consumer data to reach in-market buyers who are currently shopping for their next vehicle purchase. Based on a comprehensive shopping profile of each consumer, marketers and agencies can utilize this data to deliver targeted, one-to-one messages at the right time in the purchase funnel. Both standard and custom segments are available for use in display, mobile and social media advertising. Audience Activation enhances campaigns with statistical models and predictive data on consumers’ preferences, so you can:

  • Identify in-market shoppers
  • Align messaging content to individual consumer preference
  • Sell more vehicles
  • Gain market share

Who uses it?

  • Automotive dealers
  • Agencies
  • Automotive marketers
  • OEM marketers

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