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IHS Automotive Online Shopper Insights:
Measurements & Analytics

Go beyond traditional key performance indicators to improve franchise or dealership performance.

IHS Automotive Online Shopper Insights offers advanced measurement and analytics products derived from the shopping profile and online activity of each consumer actively shopping on your website for their next vehicle purchase. This subscription-based set of information tools delivers unprecedented access to critical attributes including:

  • Consumer demand and competitive cross shopping with national benchmarks
  • Website audience quality, segmentation and attribution
  • Referring channel performance in delivering qualified shoppers versus website
  • Website performance opportunities to convert these shoppers more often

Who uses it?


  • Automotive dealers
  • Agencies
  • Automotive marketers
  • OEM marketers

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