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Campaign Performance Measurement

Reach your targeted customers
Need to figure out which offer worked best? Need to understand garage composition and identify top conquest vehicles?

IHS Automotive, driven by Polk, offers campaign reports that measure the effectiveness of your automotive marketing efforts. Vehicle sales are matched against those to whom you marketed to determine campaign performance at a lead, dealer, make, model, incentive, creative and audience segment level, helping you:

  • Evaluate list performance
  • Determine return on investment (ROI)
  • Recognize sales lost to competitors
  • Identify best-performing lead source
  • Profile buyers
  • Fine-tune marketing strategy

What’s Included

Data Extract & AnalysisBenefit
Standard Dealer Sales Match ReportGet a detailed summary of new and used vehicle sales during a campaign at a dealership level
Automotive Manufacturer Make-level Sales Match ReportDiscover the impact of marketing efforts on new and used vehicle sales at brand level
Automotive Manufacturer Model-level Sales Match ReportAssess your campaign performance against competition at model level
Lead Provider Analysis ReportAssess lead performance for new and used vehicle registrations by make, source and dealer
Lost Opportunity ReportIdentify lost vehicle sales opportunities at a dealer level within the past three months
Custom Sales Match ReportAnalyze performance from a customized perspective, including time intervals and level of detail
Garage AnalysisIdentify the top most recently owned vehicles to better understand total garage composition and discover opportunities or modify marketing strategies
Audience ProfilesOn-demand profiles and data visualization are provided for fast, easy, and actionable optimization of any automotive marketing campaign

Industry Success Stories

Events


Follow the Automotive Blog

Nov 17

How mobility is changing the automotive industry - Vlog Part 2

Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses how new mobility is changing the automotive industry.  In the second video of this two part series, Tom discusses the current vehicle market as it relates to mobility, the evolving history of mobility over the last 10 years, and how ..more

Nov 15

EU BEV, hybrid registrations continue strong growth in Q3 – ACEA

Registrations of battery electric vehicles and hybrid passenger cars in the EU have continued to grow strongly during the third quarter, although they still make up a small fraction of the market. IHS Markit perspective Significance: Registrations of BEVs and hybrid passenger cars in the EU have continued to grow strongly during t..more

Nov 15

Defining the revolution of mobility - Vlog Part 1

Watch this video log from Tom De Vleesschauwer, Transport and mobility practice leader, as he discusses the revolution of mobility and what the future of mobility looks like.  In the first of this two part series, Tom discusses the revolution of mobility, how our new multi-client study, Reinventing the Wheel, is exploring new future mobility dynami..more

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