Mr. Jack Kent is Director of Operators and Mobile Media for the IHS Technology group.
His role covers all forms of mobile content with a focus on mobile applications, games, music and social networks. Mr. Kent joined IHS in 2008 and launched its coverage of the mobile applications business in 2009. He has written a number of industry reports investigating how smartphone applications and social networks are changing the mobile media landscape and is the author of IHS Screen Digest’s quarterly Mobile Games and Applications Stores Tracker reports.
Mr. Kent has contributed to a number of consultancy projects on subjects ranging from the market for children’s mobile entertainment to the potential of the applications business for media companies in the Middle East. He has a background in media intelligence and market research, having previously worked for GfK NOP market research group and Brad Insight, the marketing and media intelligence division of Emap where he led its research for a number of publications covering the UK advertising market.
His research and analysis includes studies of media companies’ mobile strategies, how content providers can best monetize mobile media and an investigation of mobile network operators’ response to the booming smartphone and tablet apps business. A regular speaker at industry conferences, Mr. Kent is widely quoted in coverage of mobile media by trade publications and leading news organizations including the BBC, Wall Street Journal, Bloomberg, The Guardian, Reuters, The Independent and USA Today.
Mr. Kent holds a Bachelor of Arts in English Language and Literature from King's College London, University of London, U.K.