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He is responsible for global demand, technology and eco-system analysis of television and PDP panel research, as well as large area LCD. He also coordinates wider consumer electronics research in Asia. Mr. Hong joined IHS in 2004 as an analyst and started working on the global monitor market, PDP and public information market. His work is concentrated in the areas of demand forecasting, competitive analysis, pricing and new technology trend analysis. He also serves as project manager for numerous consultancy projects around display technology, market and consumer trend, feasibility study and cost analysis for industry leading manufacturers, government institutions and investment companies. Mr. Hong frequently speaks at major industry events around the world including SID, KDC and IMID, among others.