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He has more than 10 years of experience in tracking, modeling and forecasting the US pay TV landscape. Mr. Brannon has been responsible for the development and maintenance of key databases that make up the core of the U.S. television products for IHS. In addition, he has led and assisted with many high-visibility consulting projects. His contributions include the development and maintenance of advanced pay-TV provider models and the development and maintenance of cable network revenue and profit models. Mr. Brannon was graduated from the University of California, Santa Cruz, Calif., U.S. with a Bachelor of Arts in History.