Director – Tablets and Notebooks, Technology, IHS Markit
Ms. Rhoda Alexander serves as director of Tablets and Notebooks for
Technology at IHS Markit.
Ms. Alexander has been covering the electronic device industry for
more than 20 years, with a focus on tablets, eReaders, monitors,
and notebook computers. She is widely regarded as being the
leading, independent analyst for tablets and her clients include a
wide cross section of market leaders across the entire tablet and
notebook value chain. Her research is comprehensive, encompassing
global supply, demand, inventories, and pricing for tablets and
notebooks. She tracks ODM/OEM system assembly, distribution
channels and end-markets, and she continually analyzes the
strategies and local marketing tactics of all leading brands. She
assesses display and interface technologies to determine future
adoption and penetration rates. Additional areas of analysis
include the wider ecosystem surrounding the tablet and notebook
marketplace, including the underlying ecosystem drivers, such as
content, operating systems, cross platform functionality, channel
strategies and partnership arrangements. Ms. Rhoda Alexander has
designed and managed a number of large-scale research projects.
These span a diverse range, from support for tactical supply base
management to consumer studies of tablet demand and usage in
established and emerging markets.