What’s the state of video programmatic in Nordics versus the rest of Europe and how does the programmatic video ecosystem evolve?
Post-growth advertising markets see a redistribution of spend to digital and coincides with a change in how value is created. Programmatic is a prime example of this shift.
As programmatic video becomes the new normal, a rigid, comparative assessment of European markets is required. The programmatic market in Europe will be worth €2bn by 2020, but how do local trading cultures affect deployment?
In this complimentary presentation delivered at SpotX’s Nordic launch event in Stockholm, Daniel Knapp, Senior Director, Advertising at IHS Markit, analyzes the state of video programmatic in Nordics versus the rest of Europe and provides answers as to how the programmatic video ecosystem could evolve?