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Whether you're evaluating the popularity of an SUV in Australia, tracking the success of a parts and service program in Germany or examining customer loyalty in California, we supply the data you need to position yourself securely in the automotive industry.

IHS global automotive intelligence helps you improve the speed, accuracy and impact of business strategy and tactics. With the acquisition of Polk (in 2013), our capabilities and solutions span the entire automotive value chain, from product inception to sales, marketing and the aftermarket. Together with IHS Technology, Chemical and Product Design, we can scale our insight, analysis and advice to address virtually any domain or enterprise from ground-level tactics to high-level strategy.

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What does Tom Cruise have to do with user experience?

Cruise’s latest Mission Impossible film features a full-windscreen Head-Up display during a high-speed chase, as well as gesture and speech recognition controls to see the road ahead and catch the villain. His Minority Report had more of the same. This type of technology is getting ever closer to making the jump from the silver screen to your windscreen. Read about how the tech and automotive worlds are colliding—in a good way.

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