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Colin Couchman is Director of Global Automotive Sales Forecasting at IHS Markit. His global analyst team specializes in light vehicle forecasting, manufacturer model program strategies and vehicle segmentation analysis. Couchman also oversees international bespoke forecasting projects for major clients. Couchman has more than 20 years of direct experience in forecasting trends in the automotive industry. He holds an MBA in International Management and a BA (Hons) in Economic History and Politics, both from the University of London.