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Polk is now part of IHS Automotive

Drive decision across the entire automotive value chain.

In July 2013, IHS acquired R. L. Polk & Co., including Polk and CARFAX. This partnership combines our cross-industry expertise and global network with R. L. Polk & Co.’s market research, advanced analytics, software tools and extensive vehicle histories for a complete picture of the automotive industry.

The result: You gain greater visibility into the complete vehicle value chain, from product inception to sales, marketing and the aftermarket, helping you:

  • Empower strategic planning
  • Enhance aftermarket solutions
  • Galvanize sales and marketing initiatives
  • Build, measure and increase customer loyalty

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The Combined Power of IHS and Polk

We’ve transitioned numerous Polk products into the IHS portfolio, including:

ProductsDescription
Market performance via vehicle registrations with PolkInsight and MarketInsightA customizable view of automotive market performance through combined U.S. and global VIN data
Dealer Territory Potential and Marketing with Territory ProAutomotive intelligence to help OEM field organizations, retailers and media agencies grasp sales dynamics in a dealer’s territory
Commercial market performance and marketing with TipNetData research service that generates a comprehensive prospect list for fleets of all sizes and vehicle composition
Parts Cataloging and Revenue Planning Solution with WorldViewOnline resource linking auto aftermarket parts data on common vehicles across global markets
Sizing aftermarket potential parc/vehicles-in-operation (VIO)A detailed five-year forecast of U.S. vehicles-in-operation with comprehensive VIN-based data on vehicles currently on the road and those set to launch within four years
Loyalty-conquest performance with Loyalty Analytics ToolA highly detailed census of households involved in all U.S. light-vehicle transactions
VIN Services to verify, interpret and streamline workflowData decoder packages authenticate information for financing, extended warranties, title and registration and part fitment
Campaign Performance MeasurementAssess the effectiveness of your automotive marketing with numerous campaign reports customized to your needs.
Target Marketing for VehiclesOptimize your outreach dollars with targeted automotive mail lists and email marketing.
Target Marketing for AftersalesData prediction and marketing tools to connect you with car owners who need parts and service
Recall Audience Identification and Fulfillment ServicesServices to help you set in motion the necessary action steps of a successful auto recall campaign
Marketing Database Services for CRMSupport for automotive, motorcycle and power-sports manufacturers to manage communication, analytical and marketing strategies
Custom Market Reports and Data FeedsStatistical services, market research reports and mapping analysis based on US vehicle registrations and tailored to your defined geography and information needs
Dealer Territory Performance Potential and Marketing with Field ProThis web portal identifies and addresses auto dealer performance deficiencies to help national sales companies (NSC), zone managers and field organizations align themselves on key priorities and KPIs.

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