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Presented by the National Association of Minority Automobile Dealers (NAMAD) and IHS Markit, the Diversity Volume Leadership Awards is the first program of its kind to pay tribute to automotive brands and models with the highest new vehicle registrations for ethnic, female, and ethnic millennial consumers – based on IHS Markit registration data for 13+ million US vehicles.
The Diversity Volume Leadership Awards were launched by NAMAD and IHS Markit to celebrate automotive brands and models with the highest new vehicle registrations for three diverse automotive consumer segments:
Winners were determined based on 2016 model year US personal new vehicle registration volumes tracked by IHS Markit from October 2015 through September 2016. The analysis leading to this year's awards factored in more than 13.5 million personal new vehicle registrations across the United States. IHS Markit analyzes diversity throughout the year and regularly works with its customers to effectively promote diversity and economic parity efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers, and conquest and retention strategies.
"Ethnic consumers represented 28% of all US new vehicle registrations in 2016, and are one of the fastest growing audiences," said Marc Bland, vice president of diversity and inclusion at IHS Markit. "In the past year, ethnic consumer new vehicle volumes have grown 400% faster than the rest of the industry – and it's important to recognize their influence on vehicle purchases and honor the brands that dedicate resources to diversity efforts."
The second annual NAMAD/IHS Markit Diversity Volume Leadership Awards program took place on January 8, 2017, in Detroit, Michigan, in conjunction with the North American International Auto Show. The following is a complete list of the 2016 winners by category:
Top Overall Ethnic Vehicle (Luxury or Non-Luxury): Honda Accord
|Ethnic Volume Leaders by Regions||Award Winners|
|Great Lakes Region||Chevrolet Malibu|
|Mideast Region||Honda Accord*|
|New England Region||Toyota RAV4*|
|Plains Region||Toyota RAV4*|
|Rocky Mountain Region||Ford F-Series|
|Southeast Region||Ford F-Series|
|Southwest Region||Ford F-Series|
|Western Region||Honda Civic*|
|Volume Leaders – Millennials and Women||Award Winners|
|Top Women's Vehicle||Honda CR-V*|
|Top Women's Luxury Vehicle||Lexus RX*|
|Top Ethnic Millennial Vehicle||Honda Civic|
|Volume Leaders by Ethnic Consumer Group||Award Winners|
|Top Vehicle - African American||Nissan Altima|
|Top Vehicle - Hispanic||Toyota Corolla*|
|Top Vehicle - Asian Pacific Islander||Honda Accord|
|Top Vehicle - Native American||Chevrolet Silverado*|
|Top Luxury Vehicle - African American||Buick Encore|
|Top Luxury Vehicle - Hispanic||Lexus IS*|
|Top Luxury Vehicle - Asian Pacific Islander||Lexus RX*|
|Top Luxury Vehicle - Native American||Buick Verano*|
|Growth Leaders by Ethnic Consumer Group||Award Winners|
|African American Volume Growth Leader||Nissan Rogue|
|Hispanic Volume Growth Leader||Nissan Rogue|
|Asian Pacific Islander Volume Growth Leader||Lexus NX|
|Native American Volume Growth Leader||Chevrolet Colorado|
|Women Volume Growth Leader||Honda HR-V|
|Millennial Volume Growth Leader||Jeep Renegade|
Top Overall Ethnic Vehicle (Luxury or Non-Luxury) 2016
Winner: Honda Accord
IHS Markit and NAMAD present the 2016 Diversity Volume Leadership Award for Top Overall Ethnic Vehicle (Luxury or Non-Luxury) to John Mendel, Executive Vice President American Honda Motor Co. Pictured from left to right are Bryan Funke, Vice President OEM Sales, IHS Markit; Marc Bland, Vice President, Diversity and Inclusion, IHS Markit; Marc Burt, Assistant Vice President of Honda North America, Inc. Office of Inclusion & Diversity; Damon Lester, President of NAMAD; and Perry Watson III, NAMAD Chairman.