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IHS Automotive Loyalty Awards

These IHS Automotive Loyalty Awards are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

For the 2015 Model year, 33 winners were honored for automotive loyalty and conquest efforts at the Automotive News World Congress held in conjunction with the North American International Auto Show (NAIAS). IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. This year's awards are based on an analysis of nearly 17.5 million new vehicle registrations during the 2015 model year, which ran from Oct. 1, 2014 through Sept. 30, 2015.

The following is a complete list of the IHS Automotive 2015 Loyalty Award Winners by category.

2015 Model Year Loyalty Award Winners

Manufacturer and Make Loyalty AwardsAward Winners
Overall Loyalty to ManufacturerGeneral Motors
Overall Loyalty to MakeFord*
Most Improved Loyalty to MakeTesla
African American Market Loyalty to MakeFord*
Asian Market Loyalty to MakeToyota*
Hispanic Market Loyalty to MakeToyota*

Conquest AwardsAward Winners
Highest Conquest PercentageJeep
Most Improved Conquest PercentageTesla

Segment Model Loyalty AwardsAward Winners
Non-Luxury Compact SUVJeep Renegade
Non-Luxury Traditional Compact CarNissan Leaf*
Non-Luxury Traditional Mid-Size CarHyundai Sonata
Non-Luxury Full-Size Half-Ton PickupFord F-Series
Non-Luxury Mid-Size CUVSubaru Outback
Non-Luxury Mid-Size SUVJeep Grand Cherokee*
Non-Luxury Traditional Sub-Compact CarMitsubishi Mirage*
Luxury Traditional Compact CarMercedes-Benz C-Class
Luxury Mid-Size CUVLexus RX*
Non-Luxury Mid-Size VanChrysler Town & Country*
Luxury Traditional Mid-Size CarLexus ES
Non-Luxury Traditional Full-Size CarToyota Avalon*
Non-Luxury Mid-Size PickupChevrolet Colorado
Luxury Compact CUVVolvo XC60
Non-Luxury Sport Mid-Size CarFord Mustang
Non-Luxury Full-Size SUVGMC Yukon Denali XL
Luxury Sport CarChevrolet Corvette*
Non-Luxury Sports CarVolkswagen GTI
Luxury Full-Size SUVLand Rover Range Rover*
Luxury Traditional Full-Size CarMercedes-Benz S-Class*
Luxury Traditional Sub-Compact CarAcura ILX
Non-Luxury Compact SUVJeep Wrangler*
Luxury Mid-Size SUVLexus GX
Luxury Prestige Full-Size CarBentley Continental*
Luxury Exotic CarFerrari California


Source: IHS Automotive

Notes: Vehicle segment winners are listed based on segment share of the market from highest to lowest. Repeat winners from 2014 are noted with an asterisk.


General MotorsOverall Loyalty to Manufacturer 2015

Winner: General Motors

Edouard Tavernier, Sr. Vice President, IHS Automotive presents the 2015 Model Year IHS Automotive Loyalty Award for the Overall Loyalty to Manufacturer category to Alan Batey, President, GM North America and Global Chevrolet Brand Chief.


(Photo by Glenn Triest.)

Ford Motor CompanyOverall Loyalty to Make 2015

Winner: Ford Motor Company

Edouard Tavernier, Sr. Vice President, IHS Automotive, presents the 2015 Model Year IHS Automotive Loyalty Award for the Overall Loyalty to Make category (Ford Motor Company) to Chantel Lenard, Director of US Marketing, Ford Motor Company.


*Winner from previous model year award


(Photo by Glenn Triest.)

TeslaMost Improved Loyalty to Make 2015

Winner: Tesla

Edouard Tavernier, Sr. Vice President, IHS Automotive presents the 2015 Model Year IHS Automotive Loyalty Award for the Most Improved Loyalty to Make category (Tesla) to Diarmuid O’Connell, Vice President, Business and Corporate Development for Tesla.

(Photo by Glenn Triest.)

FordAfrican American Market Loyalty to Make 2015

Winner: Ford Motor Company*

Edouard Tavernier, Sr. Vice President, IHS Automotive and Marc Bland, Vice President, Diversity and Inclusion, IHS Automotive, present the 2015 Model Year IHS Automotive Loyalty Award for the African American Market Loyalty to Make category (Ford Motor Company) to Marc Perry, Account Manager, UniWorld, and Chantel Lenard, Director of US Marketing, Ford Motor Company.

* Winner from previous model year award


(Photo by Glenn Triest.)

ToyotaAsian Market Loyalty to Make 2015

Winner: Toyota*

Edouard Tavernier, Sr. Vice President,  IHS Automotive and Marc Bland, Vice President, Diversity and Inclusion, IHS Automotive, present the 2015 Model Year IHS Automotive Loyalty Award for the Asian Market Loyalty to Make category (Toyota) to Bill Fay, Group Vice President and General Manager of Toyota Division for Toyota Motor Sales, USA.

* Winner from previous model year award


(Photo by Glenn Triest.)

ToyotaHispanic Market Loyalty to Make 2015

Winner: Toyota*

Edouard Tavernier, Sr. Vice President,  IHS Automotive and Marc Bland, Vice President, Diversity and Inclusion, IHS Automotive, present the 2015 Model Year IHS Automotive Loyalty Award for the Hispanic Market Loyalty to Make category (Toyota) to Bill Fay, Group Vice President and General Manager of Toyota Division for Toyota Motor Sales, USA.

* Winner from previous model year award


(Photo by Glenn Triest.)

JeepHighest Conquest Percentage 2015

Winner: Jeep

Edouard Tavernier, Sr. Vice President, IHS Automotive presents the 2015 Model Year IHS Automotive Loyalty Award for the Highest Conquest Percentage category (Jeep) to Jim Morrison, Director and Head of Product Marketing - Jeep Brand.

(Photo by Glenn Triest.)

TeslaMost Improved Conquest Percentage 2015

Winner: Tesla

Edouard Tavernier, Sr. Vice President, IHS Automotive presents the 2015 Model Year IHS Automotive Loyalty Award for the Most Improved Conquest Percentage category (Tesla) to Diarmuid O’Connell, Vice President, Business and Corporate Development for Tesla.


(Photo by Glenn Triest.)

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