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2016 IHS Markit Automotive Loyalty Awards

The IHS Markit Automotive Loyalty Awards are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

For the 2016 Model year, 34 winners were honored for automotive loyalty and conquest efforts at the Automotive News World Congress held in conjunction with the North American International Auto Show (NAIAS). IHS Markit analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. This year's awards are based on an analysis of more than 17.5 million new vehicle registrations during the 2016 model year, which ran from Oct. 1, 2015 through Sept. 30, 2016.

The following is a complete list of the 2016 Automotive Loyalty Award Winners by category.

2016 Model Year Loyalty Award Winners

Manufacturer and Make Loyalty AwardsAward Winners
Overall Loyalty to ManufacturerGeneral Motors*
Overall Loyalty to MakeFord*
Most Improved Loyalty to MakeTesla*
Highest Conquest PercentageJeep*
Most Improved Conquest PercentageVolvo
Most Improved Super LoyalistsCadillac
Ethnic Market Loyalty to MakeFord
African American Market Loyalty to MakeFord*
Asian Market Loyalty to MakeMercedes-Benz
Hispanic Market Loyalty to MakeToyota*

Segment Model Loyalty AwardsAward Winners
Luxury Compact CUVAcura RDX
Luxury Full-Size SUVMercedes-Benz GLS
Luxury Mid-Size CUVLincoln MKX
Luxury Mid-Size SUVMercedes-Benz G-Class
Luxury Sport CarPorsche 911
Luxury Traditional Compact CarLincoln MKZ
Luxury Traditional Full-Size CarMercedes-Benz S-Class*
Luxury Traditional Mid-Size CarLexus ES*
Luxury Traditional Sub-Compact CarAcura ILX*
Non-Luxury Compact CUVNissan Rogue
Non-Luxury Compact SUVJeep Wrangler*
Non-Luxury Full-Size Three-Quarter To One-Ton PickupFord F-Series
Non-Luxury Full-Size Half-Ton PickupRAM 1500
Non-Luxury Full-Size SUVGMC Yukon Denali XL*
Non-Luxury Mid-Size CUVSubaru Outback*
Non-Luxury Mid-Size PickupToyota Tacoma
Non-Luxury Mid-Size SUVJeep Grand Cherokee*
Non-Luxury Mid-Size VanChrysler Town & Country*
Non-Luxury Sports CarVolkswagen GTI*
Non-Luxury Sport Mid-Size CarDodge Challenger
Non-Luxury Traditional Compact CarChevrolet Volt
Non-Luxury Traditional Full-Size CarNissan Maxima
Non-Luxury Traditional Mid-Size CarHonda Accord
Non-Luxury Traditional Sub-Compact CarSmart Fortwo


Source: IHS Markit

Notes: Vehicle segment winners are listed based on segment share of the market from highest to lowest. Repeat winners from 2015 are noted with an asterisk.


General MotorsOverall Loyalty to Manufacturer 2016

Winner: General Motors*

Joe LaFeir, Sr. Vice President - Automotive, IHS Markit, presents the 2016 Model Year IHS Markit Automotive Loyalty Award for the Overall Loyalty to Manufacturer category to Alan Batey, President of General Motors North America.

*Winner from previous model year award

(Photo by Glenn Triest.)

Ford Motor CompanyOverall Loyalty to Make 2016

Winner: Ford*

Joe LaFeir, Sr. Vice President - Automotive, IHS Markit, presents the 2016 Model Year IHS Markit Automotive Loyalty Award for the Overall Loyalty to Make category to Chantel Lenard, Director of US Marketing, Ford Motor Company.


*Winner from previous model year award


(Photo by Glenn Triest.)

TeslaMost Improved Loyalty to Make 2016

Winner: Tesla*

Joe LaFeir, Sr. Vice President - Automotive, IHS Markit, presents the 2016 Model Year IHS Automotive Loyalty Award for the Most Improved Loyalty to Make category to Duston Krause, Head of Global PreOwned Sales, Remarketing & Fleet Operations for Tesla.


*Winner from previous model year award

 

(Photo by Glenn Triest.)

JeepHighest Conquest Percentage 2016

Winner: Jeep

Joe LaFeir, Sr. Vice President - Automotive, IHS Markit, presents the 2016 Model Year IHS Automotive Loyalty Award for the Highest Conquest Percentage category to Scott Tallon, Director, Jeep Brand.

(Photo by Glenn Triest.)

ToyotaHighest Ethnic Market Loyalty to Make Award 2016

Winner: Ford

Joe LaFeir, Sr. Vice President - Automotive, IHS Markit, presents the 2016 Model Year IHS Markit Automotive Loyalty Award for the Highest Ethnic Market Loyalty category to Chantel Lenard, Director of U.S. Marketing for Ford Motor Company. 


(Photo by Glenn Triest.)

ToyotaMost Improved Super Loyalist Loyalty to Make Award 2016

Winner: Cadillac

Joe LaFeir, Sr. Vice President - Automotive, IHS Markit, presents the 2016 Model Year IHS Markit Automotive Loyalty Award for the Most Improved Super Loyalist Loyalty to Make Award category to Johan de Nysschen, Executive Vice President and President Global Cadillac.

(Photo by Glenn Triest.)

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