Build, measure and improve vehicle owner loyalty.

The web-based Loyalty Analytics Tool from IHS Markit tracks all vehicle purchases per household during the past ten years. Going beyond traditional survey methods or partial data samples, this transaction-based tool allows you to quickly assess owner loyalty and defection regarding all new vehicle purchases by geography, vehicle traits, financing and demographics over time, so you can quickly respond to the market and preserve long-term growth. Learn more.

Download our Automotive Loyalty infographic