IHS Global Insight Retail Finance Competitive Intelligence Services
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Retail Finance Competitive Intelligence Services

Retail Finance Competitive Intelligence Services offers critical business intelligence on French firms through the use of advanced technology. Clients can access competitive monitoring databases on French banks and insurance companies. Another service gives detailed information on 237 client sectors for companies with fewer than 10 employees, all specifically in France.
  • IHS Global Insight's Retail Finance Competitive Intelligence Services combine our unique access to essential business data on French firms with innovative technologies. Our services rely on a team that pioneers new applications to provide cutting edge information to clients. In 2000, we initiated the first fully internet-based multiclient surveys. Two years prior, we launched the first electronic direct marketing monitoring tool. DAFSA databases equip clients with powerful daily market data and insights, enabling them to build effective, profitable strategies. Our DAFSA products include:
    • Direct Marketing Monitor – a database that monitors all communication strategies to over 1,000 customers, sent by French automotive, banking, insurance, energy, cosmetics, and telecommunications companies
    • DAFSA Pros – a database detailing 237 client sectors for companies with fewer than 10 employees, specifically in France
    Who uses the service?How?
    Energy providersFollow direct mail campaigns from competitors / analyze competitor strategies by market – by product – by target / follow product innovation and tariffs (promotional aspects) / Identify competitor Customer Relationship Management process / Give a powerful tool to your sales force to assess its client needs and expectations
    Cosmetic companiesFollow direct mail campaigns from competitors / analyze competitor strategies by market – by product – by target / follow product innovation and tariffs (promotional aspects) / Identify competitor Customer Relationship Management process
    Telecom operators Follow direct mail campaigns from competitors / analyze competitor strategies by market – by product – by target / follow product innovation and tariffs (promotional aspects) / Identify competitor Customer Relationship Management process / Give a powerful tool to your sales force to assess its client needs and expectations
    Telecom operatorsFollow direct mail campaigns from competitors / analyze competitor strategies by market – by product – by target / follow product innovation and tariffs (promotional aspects) / Identify competitor Customer Relationship Management process / Give a powerful tool to your sales force to assess its client needs and expectations
    Car manufacturersFollow direct mail campaigns from competitors / follow product innovation and tariffs (promotional aspects)
    Finance and insurance companiesFollow direct mail campaigns from competitors / analyze competitor strategies by market – by product – by target / follow product innovation and tariffs (promotional aspects) / Identify competitor Customer Relationship Management process / Give a powerful tool to your sales force to assess its client needs and expectations

    Benefits:

    Retail Finance competitive intelligence services enable you to:

    • Conduct competitor research, in terms of products and services, marketing tools and campaigns, and segmentation strategies
    • Define your business strategy based on a thorough understanding of your clients' sector

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