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Canadian Oil Sands Energy Dialogue
The Canadian Oil Sands Energy Dialogue program is a calendar of member and participant discussions organized and led by IHS CERA and intended to deliver a robust and comprehensive understanding of the critical factors surrounding a key industry issue. The Dialogue delivers original research to its members as well as produce Special Reports intended for public redistribution.
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The IHS CERA Energy Dialogue: Canadian Oil Sands is an influential IHS CERA program consisting of a series of custom Workshops and Special Reports for senior industry executives, policymakers, and related stakeholders to advance the conversation surrounding Canadian oil sands development.
Reports of this service are available here.
Subscribing clients will receive:
- Participation in the Energy Dialogue Workshops
- Special Reports for download and distribution
- Access to IHS CERA researchers
- Access to IHS CERA secure online product website
Who uses the service? How? Oil & gas producers To understand the business environment for long-term investment decisions Oil transportation and distribution companies To understand the outlook for pipeline flows, storage capacity and pricing environment Local and Federal government To understand the key issues and market developments Non-governmental and environmental organizations To ensure fair and honest representation of issues Upstream service sector To understand the market trends and business opportunities Financial institutions To understand the market trends and identify investment opportunities Benefits
The Canadian Oil Sands Dialogue will enable members to:
- Understand the critical issues facing operators in the Canadian oil sands industry
- Interface with key stakeholders and government in oil sands regions
- Inform the current public debate and future policy decisions on oil sands
- Participate with peers in the industry in fact-based discussion and dialogue
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The Canadian oil sands lie at the intersection of crucial challenges to balance economic growth, energy security and safeguards for the environment. The choices that governments, companies and communities make in managing the interplay of these challenges will be critical in determining the pace and outcome of investments in the oil sands.
The 2012 IHS CERA Energy Dialogue: Canadian Oil Sands program ad associated reports will cover three oil sands topics:
- Future Markets for Oil Sands. Currently, oil sands are mostly consumed in the US Midwest. As production grows, new markets are needed. Potential new markets include the US Gulf Coast, East Coast, West Coast and Asia. How well-suited is each market for oil sands, and what are the relative economics of each? Plus, how could changing patterns of oil supply and demand affect each market’s demand for oil sands– for instance, the impact of biofuel mandates, growing supplies of tight oil in the United States and globally, growing heavy oil production coupled with an increasingly complex refining infrastructure?
- Extracting Economic Value from the Oil Sands – Upgrading or Not. For the first years of oil sands development, all projects upgraded their heavy crude to light oil before pipelining their products to market. Today, most new oil sands projects are opting to send the heavy crude directly to market – without upgrading. What are the economic drivers shaping the decision to upgrade or not? What option uses capital most efficiently, and how does the decision to upgrade (or not) effect the Canada more broadly – for instance impacting jobs, government revenues and GHG emissions.
- Differing Views on Oil Sands Development. Development of the oil sands poses a number of opportunities and challenges - with a wide spectrum of views on each. This report will not only help to identify the facts on which all parties agree, but will also illuminate issues that lack consensus. The report will identify complex topics clearly, recognize what is known and unknown and provide a concise summary of the issues and uncertainties. Topics such as energy security, future markets and economic benefits, including jobs, environment impacts and technology will be addressed.
The IHS CERA Energy Dialogue: Canadian Oil Sands provides a platform for stakeholders to engage in the formation of a transparent analysis of the benefits, costs and impacts of various choices associated with oil sands development.
Through stakeholder input and discussion against a backdrop of independent research, the Canadian Oil Sands Energy Dialogue is a unique opportunity to inform the current public debate and future policy decision on oil sands. Building on the foundation of the IHS CERA 2009 Multiclient Study Growth in the Canadian Oil Sands: Finding the New Balance, and on the 2010 and 2011 Oil Sands Dialogue, this Energy Dialogue provides an objective and independent research agenda delivering balanced information about the factors that will drive or inhibit future growth in the Canadian Oil Sands.
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Over the course of the 2012 program, IHS CERA will deliver three cycles of research comprised of member Meetings and Special Reports.
- Special Reports
Members will receive Special Reports on three topics which have significant implications for oil sands development. These Special Reports will be made available to members for public redistribution. - Detailed Data Reports
The detailed data and background information used to produce and support the Special Reports will be reserved for Dialogue members only. - Focus Group Meetings
All members will receive two seats to participate in Focus Group discussions. Members may elect to nominate guest participants subject to IHS CERA approval. The topic-based conversations provide a venue for stakeholders to share views and information on current research topics and related oil sands issues. - Access to IHS CERA Researchers
Telephone and email access to IHS CERA experts to address specific questions and input related to research. - Access to Service Web Site
Repository for the IHS CERA Energy Dialogue: Canadian Oil Sands research deliverables and other information relating to the service.
Additional benefits for Advisory Members include:
- Agenda Development
Participate in the development of the topics that will comprise the year-long research agenda. - Advance Copies of Special Reports
Invitation to provide views on draft versions of Special Reports prior to issue to standard members and other stakeholders.* *Although research will draw upon input received from both focus groups and all members' feedback, IHS CERA retains full editorial control of each Special Report and will remain solely responsible for the reports' content.
Dialogue Calendar
To develop the insights and recommendations required for the success of this Dialogue, IHS CERA proposes a series of Focus Group Meetings. The members' discussion and input at the meetings will serve as the basis for the Special Reports authored by IHS CERA and published and furnished to members for redistribution shortly thereafter.
The proposed timeframe for 2012 is:
- April 2012: First Focus Group Meeting (Future Markets for Oil Sands), Special Report issued August/September 2012
- June 2012: Second Focus Group Meeting (Extracting Economic Value from the Oil Sands—Upgrading or Not), Special Report issued October/November 2012
- November 2012: Third Focus Group Meeting (Differing Views on Oil Sands Development), Special Report issued March 2013
Note: All dates are tentative and subject to change.
- Special Reports
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Jackie Forrest, Senior Director, Global Oil

Jackie Forrest
Senior Director, Global Oil
Jackie Forrest, IHS CERA Director, Global Oil, leads the research effort for the IHS CERA Oil Sands Energy Dialogue. Her expertise encompasses all aspects of petroleum evaluations, including refining, processing, upgrading, and products. She actively monitors emerging strategic trends related to oil sands including capital projects, economics, policy, environment, and markets. She is the author of several IHS CERA Private Reports, including an investigation of US heavy crude supply and prices. Additional contributions to research include reports on the life-cycle emissions from crude oil, the impacts of low-carbon fuel standards, and the role of oil sands in US oil supply. She led the team that developed the North American unconventional oil outlooks and recommendations the 2011 NPC report Prudent Development of Natural Gas & Oil Resources - including the Canadian oil sands, US oil sands, tight oil, oil shale, and Canadian heavy oil. Ms. Forrest was the IHS CERA project manager for the Multiclient Study Growth in the Canadian Oil Sands: Finding the New Balance, a comprehensive assessment of the benefits, risks, and issues associated with oil sands development. Before joining IHS CERA Ms. Forrest was a consultant in the oil industry, focusing on technical and economic evaluations of refining and oil sands projects. Ms. Forrest is a professional engineer and holds a degree from the University of Calgary and an MBA from Queens University.
James Burkhard, Managing Director, Global Oil Group, IHS CERA

James Burkhard
Managing Director, Global Oil Group, IHS CERA
James Burkhard, Managing Director of the IHS CERA Global Oil Group, leads the team of IHS CERA experts that analyze and assess upstream and downstream market conditions and changes in the oil and gas industry’s competitive environment. A foundation of this work is detailed short- and long-term outlooks for global crude oil and refined products markets that are integrated with outlooks for other energy sources, economic growth, geopolitics, and security. Mr. Burkhard’s expertise covers geopolitics, industry dynamics, and global oil demand and supply trends.
Mr. Burkhard also leads the IHS CERA Global Energy Scenarios, which combines energy, economic, and security expertise across the IHS Insight businesses into a comprehensive, scenarios-based framework for assessing and projecting global and regional energy market and industry dynamics. Previously he led Dawn of a New Age: Global Energy Scenarios for Strategic Decision Making—The Energy Future to 2030, which encompassed the oil, gas, and electricity sectors. He was also the director of the IHS CERA Multiclient Study Potential versus Reality: West African Oil and Gas to 2020. He is the coauthor of IHS CERA’s respected World Oil Watch, which analyzes short- to medium-term developments in the oil market. In addition to leading the IHS CERA oil research, Mr. Burkhard served on the US National Petroleum Council (NPC) committee that provided recommendations on US oil and gas policy to the US Secretary of Energy. He led the team that developed demand-oriented recommendations that were published in the 2007 NPC report Facing the Hard Truths About Energy. Mr. Burkhard has also testified several times before US Congress on oil and energy issues. Before joining IHS CERA Mr. Burkhard was a member of the United States Peace Corps in Niger, West Africa. He directed infrastructure projects to improve water availability and credit facilities.
Mr. Burkhard holds a BA from Hamline University and an MS from the School of Foreign Service at Georgetown University.
Aaron F. Brady, IHS CERA Director

Aaron F. Brady
IHS CERA Director
Aaron F. Brady, IHS CERA Director, Global Oil, is an expert in the global oil market, including downstream price dynamics, political and regulatory influences, and economic trends. His analyses focus on the fundamentals of the North American refined product markets and on energy/environmental legislation and regulatory issues, including the role of alternative fuels. Mr. Brady is a regular contributor to the IHS CERA Global Oil Advisory Service, providing market analysis on supply and demand fundamentals and key trends in the global downstream industry for both the IHS CERA World Refined Product Outlook and the World Oil Watch. He is the author of several IHS CERA Private Reports, including an investigation of peak gasoline demand in the United States and the potential for plug-in hybrid electric cars. He was also a key contributor to the IHS CERA Multiclient Studies Growth in the Canadian Oil Sands: Finding the New Balance and Crossing the Divide: The Future of Clean Energy. Before joining IHS CERA Mr. Brady was a consultant in the oil industry, focusing on downstream regulatory issues including the transition to ethanol in the California gasoline market. Mr. Brady holds a BA from Amherst College and an MA from Johns Hopkins School of Advanced International Studies.
Tiffany Groode, IHS CERA Director

Tiffany Groode
IHS CERA Director
Tiffany A. Groode, IHS CERA Director, leads the research effort for the IHS CERA Automotive Scenarios Advisory Service. Her expertise includes the modeling and analysis of the personal and commercial vehicle sectors.
In this capacity Dr. Groode has developed comprehensive structural capital stock vintaging models that provide insights into the implications of vehicle powertrain technologies, fuel prices and government regulations on the future vehicle mix and fuels demand. Her expertise also includes analyzing the environmental impacts of ethanol production by performing life-cycle uncertainty analysis, evaluating well-to-wheels emissions, and assessing the potential scale of bioethanol production from various biomass sources.
As a leader of the IHS CERA vehicle market research effort, Dr. Groode regularly presents our research findings and insights to major automakers, federal government agencies and petroleum and biofuels providers in the United States and abroad. While working at the Sloan Automotive Laboratory at the Massachusetts Institute of Technology (MIT), Dr. Groode presented her bioethanol results and conclusions to a variety of national government agencies to provide insight for policy decisions.
Dr. Groode holds a BS from the University of California, Los Angeles, and an MS and a PhD from MIT.
Samantha Gross, Director, IHS CERA
Samantha Gross
Director, IHS CERA
Bio coming soon.Roger Goodman, Senior Consultant
Roger Goodman
Senior Consultant
Bio to follow soon.David Hobbs, IHS CERA Chief Energy Strategist

David Hobbs
IHS CERA Chief Energy Strategist
David Hobbs, IHS CERA Chief Energy Strategist, is an expert in energy industry structure and strategies. He previously managed IHS CERA’s energy research activities. Mr. Hobbs is a principal author of the major IHS CERA studies Fueling North America’s Energy Future: The Unconventional Natural Gas Revolution and the Carbon Agenda, a comprehensive examination of the impact of the changed natural gas supply outlook on energy markets, power generation technology choices, and the challenges of procuring a low carbon future; In Search of Reasonable Certainty: Oil and Gas Reserves Disclosures and Modernizing Oil and Gas Disclosures, comprehensive analyses of the problem of assessing oil and gas reserves and resulting proposed solutions; “Recession Shock”: The Impact of the Economic and Financial Crisis on the Oil Market, a major IHS CERA assessment of the world economic crisis; and of the IHS CERA Multiclient Study Harnessing the Storm—Investment Challenges and the Future of the Oil Value Chain. He was a project advisor to the IHS CERA Multiclient Study Crossing the Divide: The Future of Clean Energy.
Mr. Hobbs is IHS CERA's representative on the management board of the Global Energy Executive MBA program run jointly between the Haskayne School of Business and IHS CERA. He is also a member of the Scientific Advisory Board of the Fondazione Eni Enrico Mattei. Prior to joining IHS CERA Mr. Hobbs had two decades of experience in the international exploration and production business. He has directed projects in Asia, South America, North America, and the North Sea. He has led major international investment and asset commercialization operations. Based in Cambridge, Massachusetts, Mr. Hobbs holds a degree from Imperial College.
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Download IHS CERA Special Reports and Multiclient Studies
The following reports are available for immediate download:
- Special Report: Assessing Environmental Regulations in the Canadian Oil Sands, December 2011
- Special Report: Major Sources of US Oil Supply: The Challenge of Comparisons, October 2011
- Special Report: The Role of the Canadian Oil Sands in the US Market: Energy Security, Changing Supply Trends, and the Keystone XL Pipeline, June 2011
- Special Report: Oil Sands, Greenhouse Gases, and European Oil Supply: Getting the Numbers Right, April 2011
- Special Report: Canadian Oil Sands Face US GHG Policy Uncertainty, April 2011
- Special Report: Oil Sands Technology: Past, Present, and Future, January 2011
- Special Report: Oil Sands, Greenhouse Gases, and US Oil Supply: Getting the Numbers Right, September 2010
Also available are Frequently Asked Questions on this Special Report - Special Report: The Role of Canadian Oil Sands in US Oil Supply, April 2010
- Multiclient Study: Growth in the Canadian Oil Sands: Finding the New Balance, May 2009
- Frequently Asked Questions (FAQ) on IHS CERA's Oil Sands, Greenhouse Gases, and US Oil Supply: Getting the Numbers Right?
- Canadian Oil Sands Dialogue Webinar
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