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IHS Fairplay Online Advertising
Online advertising is rapidly becoming one of the most immediate, cost effective and measurable marketing channels available. The unique format of online advertising empowers companies, allowing them to become acutely focused and selective with their advertising message. Online advertising offers access to a global marketing portal 24 hours a day, 7 days a week.
www.fairplay.co.uk has quickly established itself as the leading online resource dedicated to providing business news and intelligence to the commercial shipping industry. With journalists and correspondents worldwide, Fairplay 24 publishes top news stories and headlines 24 hours a day to an audience of top shipping executives and decision makers in every sector of the industry.
Furthermore the news service delivers headlines to more than 3,000 subscribers and a further 4,000 registered users each working day. With readers navigating to the website on a daily basis Fairplay 24 provides the ideal platform to promote your brand or product.
Fairplay 24 provides several exciting advertising opportunities to promote your company to a highly targeted audience. A number of high-profile advertising positions have been created, ranging from leaderboard banner positions and box positions to single and double button positions. You can be assured of a highly visible and effective marketing campaign as your advertising will share space with the latest shipping news.
The maritime safety market is huge in its diversity and complexity, yet at its heart it is about the saving of life, the ship and its cargo and the protection of the environment. Safety at Sea International is dedicated to serving this market and is the only journal in the world devoted to the subject of maritime safety.
Because of this, Safety at Sea Internationals website provides the only online news service dedicated to maritime safety. www.safetyatsea.net provides a unique advertising opportunity to target top shipping professionals involved in safety matters, from shipowners and operators ashore to seafarers at sea, as well as maritime legislators, governmental authorities, marine equipment companies and port authorities.
With a range of advertising options including banner and button positions it is the perfect medium for reaching this diverse audience of specifiers and decision makers around the world.
The World Shipping Directory Online provides details of thousands of marine-related companies and is the leading online information resource to the maritime industry. The site is accessible free of charge to World Shipping Directory subscribers and registered users and, as a result, attracts thousands of regular and new visitors every day. With over 7,000 registered users you can guarantee that your message will reach a wide audience across the whole of the shipping industry.
The site averages 377,032 page impressions each month from 8,115 unique visitors offering advertisers extensive access to shipping professionals in all sectors of the industry worldwide.
In addition, advertising can be targeted within the specific maritime sectors, ranging from ship operators and ship managers to bunker suppliers and port agents, providing an ideal opportunity for companies wanting to position their marketing material according to the sector most relevant to their market.
Since 1996, Fairplay has led the world with its now essential Daily News - sent by email every working day to over 4,600 unique email addresses. Its readers rely on the electronic news service for headlines and easy to read summaries of developments that have broken that day at www.fairplay.co.uk. This gives advertisers the ideal opportunity to deliver a targeted message straight to a reader's desktop, while encouraging click-throughs to the advertiser's own site. All advertisements feature in prominent positions and can be updated throughout the campaign period.
Key Facts:
The newsletter has a growing circulation and is read by peopleinvolved in the maritime industry at operational, managementand board levels. For any companies involved in safety ormanufacturers of safety-related equipment this is the idealchannel to get your message across to prospective customers, aswell as existing clients. With a circulation of 2,500, the Safety atSea Newsletter provides a unique opportunity to reach a highlytargeted audience.
The email gives subscribers to the Sea-Sentinel service up-to-date news on security issues which may affect the security of their ships. A unique advertising opportunity exists to target company security officers within fleet operations departments.
The Daily Newbuilding News email provides subscribers with access to the very latest newbuilding and rumour information. With marine equipment companies forming the core of the subscriber base, the Daily Newbuilding News is the ideal vehicle for any companies wanting to advertise their services to this extensive business sector within the maritime industry.
The Port Guide News email includes the latest port news and conditions and is sent to Ports Guide Online subscribers every working day. A top banner position is available for companies wanting to target owners, managers and operators.

The Newbuildings website is an online service enabling Fairplay subscribers to access comprehensive information on all newbuildings over 299GT. With so much demand for newbuildings data and a record size orderbook, Newbuildings Online provides an ideal platform to promote your products and services. It is widely used by marine equipment, shipowners, managers and operators and provides a unique advertising opportunity for those companies off ering services to these sectors.
Dredging and Port Construction is the leading magazine for the world of marine civil engineering and is affiliated with a number of key industry associations, including the Central Dredging Association (CEDA), the Eastern Dredging Association (EADA) and the Western Dredging Association (WEDA).
The website provides an ideal platform for advertisers to get their message across to port authorities, dredging contractors, dredging consultants and hydrographic surveyors. Professionals within these businesses are arguably the most influential buyers and specifiers of port engineering products and services.
www.dpcmagazine.com is packed with must-have information, daily news and an archive of all issues since 2003.
With a range of advertising options including banner and box positions it is the perfect medium for reaching this diverse audience of specifiers and decision makers around the world.

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