Bespoke Publishing Advertising Opportunities
IHS Fairplay titles offer a wide range of conventional and innovative methods of communicating your message to help you fulfill your marketing ambitions and reach our superior subscriber audience.
Advertisers are constantly seeking exciting and powerful ways to engage with their clients. Fairplay can help you achieve maximum stand-out by offering endless creative solutions that go beyond the printed page.
Gatefolds – maximize impact by creating intrigue and drawing readers into a concept to reveal your ultimate message. Available bound-in or combined as a part of the front or back covers of the magazine.
Tip-ons – supplied in a range of sizes, weights and ﬁnishes; are an excellent way to engage with the reader, especially as a call to action. Afﬁxed onto the page of your choice with peelable glue.
Inserts – offered in a range of sizes, paginations and paper weights; with a variety of ﬁnishes to enhance your message. Inserts can be bound-in to the magazine or left separate.
Belly Bands – provide the opportunities for you to promote your company and products. The Bands wrap around the magazine afﬁxing at the back or on to a speciﬁed page.
Fairplay is renowned for quality journalism and editorial integrity. These uncompromising morals are at the foundation of our publishing success. You can share in this editorial success by commissioning us to produce a special supplement on your behalf.
- Cost effective - projects are supported by advertising sold by our experienced and dedicated sales staff.
- Effective communication - harness the power of the press through positive, balanced, powerful editorial.
- Brand effective - positively communicates your brand strengths and establishes and reinforces brand equity in the shipping community.
Supplements are used to highlight a company landmark; for example, an anniversary, the launch of a new product or ship, or the commissioning of a new port terminal.
Fairplay's editorial team will work closely with you to ensure the content reaches and exceeds your objective, whilst our advertising team work closely with you to maximise your revenue and cost efﬁciencies.
Supplements are available as online/print editions and will be distributed with a selected Fairplay issue. Copies are also made available for your own marketing purposes.
Please contact your local office to discuss project validation.