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, Director of European Light-Vehicle Forecast Research
Couchman is Director of European Light-Vehicle Forecast Research. He specializes in European sales forecasting, manufacturer model program strategies, and vehicle segmentation analysis. His responsibilities include the European Light-Vehicle Industry Forecast Service, East European Automotive Industry Forecast Service, World Car Sales Forecast Service, and Global Bodystyle Sales Database. Couchman also oversees international bespoke forecasting projects for major clients. Couchman has more than 12 years of direct experience in forecasting trends in the European automotive industry. He holds an MBA in international management and a BA (Hons) in economic history and politics, both from the University of London.
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